Department of Marketing

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Cyprus Social Sciences
marketing Social Sciences
Marketing Business & Economics
consumption behavior Social Sciences
firm Social Sciences
industry Social Sciences
Industry Business & Economics
learning organization Social Sciences

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Research Output 1997 2019

Cases on Corporate Social Responsibility and Contemporary Issues in Organizations

Antonaras, A. (ed.) & Dekoulou, P. (ed.), 2019, IGI Global. 402 p.

Research output: Book/ReportBook

Cross-Disciplinary Management Perspectives: Applications, Challenges and Opportunities, Bingley-UK

Vrontis, D., Weber, Y., Tsoukatos, E., Shams, S. M. R. & Bijaoui, S., 2019, Emerald Group Publishing Ltd. (The Cross-disciplinary perspectives of Management Ambidexterity: Challenges and Opportunities)

Research output: Book/ReportBook

Managing founder-based brand identity during succession

Casprini, E., Melanthiou, Y., Pucci, T. & Zanni, L., 1 Jan 2019, In : Journal of Brand Management.

Research output: Contribution to journalArticle

Brand identity
Family firms
Resources
Brand management
Resource-based view of the firm