Research Output per year
Research Output per year
Personal profile
Research interests
Strategic Marketing and Management
Services Marketing and Management
Consumer/Customer Behaviour
Education/Academic qualification
PhD, The University of Leeds
Award Date: 23 Jan 2002
Bachelor, The University of Leeds
Award Date: 10 Jul 1995
Master
Award Date: 22 Jan 2015
External positions
Chartered Member and Fellow, Chartered Institute of Building (CIOB, UK)
Chartered Member and Fellow, Chartered Institute of Marketing (CIM, UK)
Chartered Management Consultancy Surveyor, Royal Institute of Chartered Surveyors (RICS, UK)
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Research Output
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An Integrated, Multi-Agency, Consumer-focused, Safety Management Approach in the Sports Industry
Yiapanas, G., Thrassou, A. & Vrontis, D., 2020, Handbook of Research on Contemporary Consumerism. Kaufmann, H. R. & Panni, A. K. (eds.). IGI Global Publishing, p. 222-241Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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CauseRelated Marketing and International Business Research: What Works and What Doesn’t?
Vrontis, D., Thrassou, A., Michael, C., Shams, R. & Czinkota, M., 2020, In : International Marketing Review.Research output: Contribution to journal › Article › peer-review
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Cause-related marketing in international business: what works and what does not?
Vrontis, D., Thrassou, A., Christofi, M., Shams, R. & Czinkota, M. R., 2020, (Accepted/In press) In : International Marketing Review.Research output: Contribution to journal › Editorial › peer-review
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Cross-cultural Knowledge Management for Organizational Efficacy: The Role of Stakeholder Causal Scope Analysis
Belyaeva, Z., Vrontis, D., Shams, S. M. R., Thrassou, A. & Galati, A., 2020, In : European Business Review. 32, 3, p. 349-358Research output: Contribution to journal › Article › peer-review
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Culinary attributes and technological utilization as drivers of place authenticity and branding: the case of Vascitour, Naples
Vrontis, D., Basile, G., Tani, M. & Thrassou, A., 2020, (Accepted/In press) In : Journal of Place Management and Development.Research output: Contribution to journal › Article › peer-review