Research output per year
Research output per year
Personal profile
Research interests
Strategic Marketing and Management
Services Marketing and Management
Consumer/Customer Behaviour
Education/Academic qualification
Master
Award Date: 22 Jan 2015
PhD, The University of Leeds
Award Date: 23 Jan 2002
Bachelor, The University of Leeds
Award Date: 10 Jul 1995
External positions
Chartered Member and Fellow, Chartered Institute of Building (CIOB, UK)
Chartered Member and Fellow, Chartered Institute of Marketing (CIM, UK)
Chartered Management Consultancy Surveyor, Royal Institute of Chartered Surveyors (RICS, UK)
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Research output
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Agility and flexibility in international business research: A comprehensive review and future research directions
Christofi, M., Pereira, V., Vrontis, D., Tarba, S. & Thrassou, A., Apr 2021, In: Journal of World Business. 56, 3, 101194.Research output: Contribution to journal › Article › peer-review
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Digital technologies and learning within asymmetric alliances: The role of collaborative context
Cherbib, J., Chebbi, H., Yahiaoui, D., Thrassou, A. & Sakka, G., Mar 2021, In: Journal of Business Research. 125, p. 214-226 13 p.Research output: Contribution to journal › Article › peer-review
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Social media influencer marketing: A systematic review, integrative framework and future research agenda
Vrontis, D., Makrides, A., Christofi, M. & Thrassou, A., 2021, (Accepted/In press) In: International Journal of Consumer Studies.Research output: Contribution to journal › Article › peer-review
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An Integrated, Multi-Agency, Consumer-focused, Safety Management Approach in the Sports Industry
Yiapanas, G., Thrassou, A. & Vrontis, D., 2020, Handbook of Research on Contemporary Consumerism. Kaufmann, H. R. & Panni, A. K. (eds.). IGI Global Publishing, p. 222-241Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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CauseRelated Marketing and International Business Research: What Works and What Doesn’t?
Vrontis, D., Thrassou, A., Michael, C., Shams, R. & Czinkota, M., 2020, In: International Marketing Review.Research output: Contribution to journal › Article › peer-review