If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Strategic Marketing and Management

Services Marketing and Management

Consumer/Customer Behaviour


Education/Academic qualification

PhD, The University of Leeds

Bachelor, The University of Leeds


External positions

Chartered Member and Fellow, Chartered Institute of Building (CIOB, UK)

Chartered Member and Fellow, Chartered Institute of Marketing (CIM, UK)

Chartered Management Consultancy Surveyor, Royal Institute of Chartered Surveyors (RICS, UK)

Fingerprint Dive into the research topics where Alkis Thrassou is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 6 Similar Profiles
Strategic marketing Business & Economics
Marketing communications Business & Economics
Cyprus Business & Economics
Industry Business & Economics
Marketing Business & Economics
Literature review Business & Economics
Football Business & Economics
Factors Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2006 2020

Talent management and the HR function in cross-cultural mergers and acquisitions: The role and impact of bi-cultural identity

Liu, Y., Vrontis, D., Visser, M., Stokes, P., Smith, S., Moore, N., Thrassou, A. & Ashta, A., 1 Jan 2020, (Accepted/In press) In : Human Resource Management Review. 100744.

Research output: Contribution to journalArticle

Practice Management
Cultural identity
Talent management

Augmented reality in the tourism industry: A multi-stakeholder analysis of museums

Serravalle, F., Ferraris, A., Vrontis, D., Thrassou, A. & Christofi, M., 1 Oct 2019, In : Tourism Management Perspectives. 32, 100549.

Research output: Contribution to journalReview article

tourism management

Cash holdings, corporate performance and viability of Greek SMEs: Implications for stakeholder relationship management

Dimitropoulos, P., Koronios, K., Thrassou, A. & Vrontis, D., 1 Jan 2019, (Accepted/In press) In : EuroMed Journal of Business.

Research output: Contribution to journalArticle

Stakeholder relationships
Medium-sized enterprises
Corporate performance
Relationship management
Cash holdings

CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouth

Christofi, M., Thrassou, A., Chebbi, H., Ahmed, Z. U., Grandhi, B. & Iaia, L., 1 Jan 2019, (Accepted/In press) In : Business Process Management Journal.

Research output: Contribution to journalArticle

Process performance
Business process
Cause-related marketing
6 Citations (Scopus)

Do Knowledge Management and Dynamic Capabilities Affect Ambidextrous Entrepreneurial Intensity and Firms’ Performance?

Santoro, G., Thrassou, A., Bresciani, S. & Giudice, M. D., 1 Jan 2019, (Accepted/In press) In : IEEE Transactions on Engineering Management.

Research output: Contribution to journalArticle

Knowledge management
Management capability
Dynamic capabilities
Knowledge dynamics