Alkis Thrassou

Professor of Strategic Marketing, PhD, M.Sc., B.Eng, FCIM, FCIOB, MRICS, SFEMAB, MSPE

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Personal profile

Research interests

Alkis Thrassou is a Professor at the University of Nicosia (Cyprus, EU) and holds a Ph.D. from the University of Leeds (UK). He is the Director of Gnosis Mediterranean Institute for Management Science, the Chief Editor of Palgrave Intersections of Business and the Sciences, the Managing Editor of Palgrave Studies in Cross-disciplinary Business Research, an Associate Editor of EuroMed Journal of Business, and a Senior Research Fellow of the EuroMed Academy of Business.

He has edited and published close to 300 scientific works in numerous internationally esteemed journals and books, and his works carry many thousands of peer citations. He further retains strong ties with industry, acting also as a consultant, and holding the prominent professional qualifications of Chartered Marketer (FCIM), Chartered Construction Manager (FCIOB) and Chartered Management Consultancy Surveyor (MRICS).

His current research fields relate to Strategic Marketing & Management and their interdisciplinary cross-overs with technology and other contemporary and evolving contextual forces

Research interests

My primary research focus lies in the intersection of strategy, marketing and management, and its applications in various industry contexts and business theory streams. My work has a particular inclination towards the multi-disciplinary interrelation of business factors and forces, and their consequent contextualization and utilisation towards the development of business frameworks and systemic comprehensions of business processes and notions.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 14 - Life Below Water
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

Master, Oil, Gas and Energy Engineering

Award Date: 22 Jan 2015

PhD, Strategic Marketing Management of Construction Consultants, The University of Leeds

Award Date: 23 Jan 2002

Bachelor, Civil Engineering with Construction Management, The University of Leeds

Award Date: 10 Jul 1995

Chartered Construction Manager and Fellow , Chartered Institute of Building (CIOB, UK)

Chartered Marketer and Fellow , Chartered Institute of Marketing (CIM, UK)

Chartered Mgnt. Consultancy Surveyor , Royal Institute of Chartered Surveyors (RICS, UK)

External positions

Vice-Chair of the Senate’s Student Appeals Committee, University of Nicosia

2021 → …

Member of the Senate, University of Nicosia

2020 → …

Member of the Senate’s Faculty Affairs Committee, University of Nicosia

2020 → …

Member of the University Internal Quality Assurance Committee, UIQAC, University of Nicosia


Member of the University Council , University of Nicosia


Head of Marketing Department, University of Nicosia


Visiting Professor, School of Economics, University of Torino

External University Evaluator for the Hellenic Quality Assurance and Accreditation Agency of the Republic of Greece

External University Expert (Evaluator) for the Latvian Quality Agency for Higher Education (AIKA)

Expert reviewer for the Italian Ministry of Education, Universities and Research (MIUR) - REPRISE

External quality reviewer/assessor, National Research Foundation

External member of Ranking Committees of various Greek universities

Senior Fellow, Advisor and Founding Member of the EuroMed Academy of Business / EuroMed Research Business Institute

Member of the Centre for International Research in Consumers Location and their Environments

Ph.D. supervisor, University of Gloucestershire

Ph.D. examiner, Seconda Università di Napoli (Italy), the University of Gloucestershire (UK), the University of Palermo (Italy), the Maharishi Markandeshwar University (India)

Off-campus marketing lecturer, Middlesex University (Limassol)

Member of the advisory board of Universal Business School (India) Case Research Centre


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