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Alkis Thrassou

Professor

 https://orcid.org/0000-0001-9409-6602
20062020

Research output per year

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Personal profile

Research interests

Strategic Marketing and Management

Services Marketing and Management

Consumer/Customer Behaviour

 

Education/Academic qualification

PhD, The University of Leeds

Award Date: 23 Jan 2002

Bachelor, The University of Leeds

Award Date: 10 Jul 1995

Master

Award Date: 22 Jan 2015

External positions

Chartered Member and Fellow, Chartered Institute of Building (CIOB, UK)

Chartered Member and Fellow, Chartered Institute of Marketing (CIM, UK)

Chartered Management Consultancy Surveyor, Royal Institute of Chartered Surveyors (RICS, UK)

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Research Output

Factors affecting consumer preferences for “natural wine”: An exploratory study in the Italian market

Migliore, G., Thrassou, A., Crescimanno, M., Schifani, G. & Galati, A., 1 Jan 2020, (Accepted/In press) In : British Food Journal.

Research output: Contribution to journal › Article

    • Social customer relationship management factors and business benefits

    Chatterjee, S., Chaudhuri, R., Vrontis, D., Thrassou, A., Ghosh, S. K. & Chaudhuri, S., 1 Jan 2020, (Accepted/In press) In : International Journal of Organizational Analysis.

    Research output: Contribution to journal › Article

    • Talent management and the HR function in cross-cultural mergers and acquisitions: The role and impact of bi-cultural identity

    Liu, Y., Vrontis, D., Visser, M., Stokes, P., Smith, S., Moore, N., Thrassou, A. & Ashta, A., 1 Jan 2020, (Accepted/In press) In : Human Resource Management Review. 100744.

    Research output: Contribution to journal › Article

    • Augmented reality in the tourism industry: A multi-stakeholder analysis of museums

    Serravalle, F., Ferraris, A., Vrontis, D., Thrassou, A. & Christofi, M., 1 Oct 2019, In : Tourism Management Perspectives. 32, 100549.

    Research output: Contribution to journal › Review article

    • 2 Citations (Scopus)

    Cash holdings, corporate performance and viability of Greek SMEs: Implications for stakeholder relationship management

    Dimitropoulos, P., Koronios, K., Thrassou, A. & Vrontis, D., 1 Jan 2019, (Accepted/In press) In : EuroMed Journal of Business.

    Research output: Contribution to journal › Article