20052020

Research output per year

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Personal profile

Research interests

Strategic Marketing and Management

Services Marketing and Management

Consumer/Customer Behaviour

 

Education/Academic qualification

PhD, The University of Leeds

Award Date: 23 Jan 2002

Bachelor, The University of Leeds

Award Date: 10 Jul 1995

Master

Award Date: 22 Jan 2015

External positions

Chartered Member and Fellow, Chartered Institute of Building (CIOB, UK)

Chartered Member and Fellow, Chartered Institute of Marketing (CIM, UK)

Chartered Management Consultancy Surveyor, Royal Institute of Chartered Surveyors (RICS, UK)

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Research Output

An Integrated, Multi-Agency, Consumer-focused, Safety Management Approach in the Sports Industry

Yiapanas, G., Thrassou, A. & Vrontis, D., 2020, Handbook of Research on Contemporary Consumerism. Kaufmann, H. R. & Panni, A. K. (eds.). IGI Global Publishing, p. 222-241

Research output: Chapter in Book/Report/Conference proceedingChapter

CauseRelated Marketing and International Business Research: What Works and What Doesn’t?

Vrontis, D., Thrassou, A., Michael, C., Shams, R. & Czinkota, M., 2020, In : International Marketing Review.

Research output: Contribution to journalArticle

Cause-related marketing in international business: what works and what does not?

Vrontis, D., Thrassou, A., Christofi, M., Shams, R. & Czinkota, M. R., 2020, (Accepted/In press) In : International Marketing Review.

Research output: Contribution to journalEditorial

  • Cross-cultural Knowledge Management for Organizational Efficacy: The Role of Stakeholder Causal Scope Analysis

    Belyaeva, Z., Vrontis, D., Shams, S. M. R., Thrassou, A. & Galati, A., 2020, In : European Business Review. 32, 3, p. 349-358

    Research output: Contribution to journalArticle