Projects per year
Personal profile
Research interests
Alkis Thrassou is a Professor at the University of Nicosia (Cyprus, EU) and holds a Ph.D. from the University of Leeds (UK). He is Director of Gnosis Mediterranean Institute for Management Science, Chief Editor of Palgrave Intersections of Business and the Sciences, Managing Editor of Palgrave Studies in Cross-disciplinary Business Research, Associate Editor of EuroMed Journal of Business, and Senior Research Fellow of the EuroMed Academy of Business.
He has published over 300 works, in numerous internationally esteemed journals and books, carrying well over ten thousands of peer citations (Google Scholar). And he is ranked among the top scientists in his field, globally (by Scholargps.com, Research.com etc.). He further retains strong ties with the industry, acting also as a consultant, and holding the prominent professional qualifications of Chartered Marketer (FCIM), Chartered Construction Manager (FCIOB) and Chartered Management Consultancy Surveyor (MRICS).
Research interests
Prof. Thrassou's primary research focus lies in the intersection of strategy, marketing and management, and its applications in various industry contexts and scientific streams. His work has a particular inclination towards the cross-disciplinary interrelation of factors and forces, and their consequent contextualization and utilisation towards the development of business and societal frameworks and systemic comprehensions and applications.
Education/Academic qualification
Master, Oil, Gas and Energy Engineering
Award Date: 22 Jan 2015
PhD, Strategic Marketing Management of Construction Consultants, The University of Leeds
Award Date: 23 Jan 2002
Bachelor, Civil Engineering with Construction Management, The University of Leeds
Award Date: 10 Jul 1995
Chartered Construction Manager and Fellow , Chartered Institute of Building (CIOB, UK)
Chartered Marketer and Fellow , Chartered Institute of Marketing (CIM, UK)
Chartered Mgnt. Consultancy Surveyor , Royal Institute of Chartered Surveyors (RICS, UK)
External positions
Vice-Chair of the Senate’s Student Appeals Committee, University of Nicosia
2021 → …
Member of the Senate, University of Nicosia
2020 → …
Member of the Senate’s Faculty Affairs Committee, University of Nicosia
2020 → …
Member of the University Internal Quality Assurance Committee, UIQAC, University of Nicosia
2018 → 2019
Member of the University Council , University of Nicosia
2008 → 2009
Head of Marketing Department, University of Nicosia
2005 → 2008
Visiting Professor, School of Economics, University of Torino
External University Evaluator for the Hellenic Quality Assurance and Accreditation Agency of the Republic of Greece
External University Expert (Evaluator) for the Latvian Quality Agency for Higher Education (AIKA)
Expert reviewer for the Italian Ministry of Education, Universities and Research (MIUR) - REPRISE
External quality reviewer/assessor, National Research Foundation
External member of Ranking Committees of various Greek universities
Senior Fellow, Advisor and Founding Member of the EuroMed Academy of Business / EuroMed Research Business Institute
Member of the Centre for International Research in Consumers Location and their Environments
Ph.D. supervisor, University of Gloucestershire
Ph.D. examiner, Seconda Università di Napoli (Italy), the University of Gloucestershire (UK), the University of Palermo (Italy), the Maharishi Markandeshwar University (India)
Off-campus marketing lecturer, Middlesex University (Limassol)
Member of the advisory board of Universal Business School (India) Case Research Centre
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 2 Zero Hunger
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SDG 3 Good Health and Well-being
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SDG 4 Quality Education
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SDG 7 Affordable and Clean Energy
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
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SDG 12 Responsible Consumption and Production
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SDG 13 Climate Action
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SDG 14 Life Below Water
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SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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INSIDE-CoVE: ERASMUS+ - International Network for Sustainable and Innovative Digital Excellence in Construction Vocational Education
Vrontis, D. (PI) & Thrassou, A. (PI)
1/02/25 → 1/02/29
Project: Research
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GreenToC: ERASMUS+ - Synergies Between HEIs and the Labor Market for Sustainability Using ToC and AI
Vrontis, D. (PI) & Thrassou, A. (PI)
1/12/24 → 31/03/27
Project: Research
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TEAM: ERASMUS+ - Tackling the mental health stigma in youth football
Vrontis, D. (PI), Thrassou, A. (PI) & Yiapanas, G. (PI)
1/12/24 → 31/05/27
Project: Research
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ENLACED: ERASMUS+ - Digitally-Enhanced Foreign Language Education for Active European Citizenship
Vrontis, D. (PI) & Thrassou, A. (PI)
1/10/24 → 30/09/26
Project: Research
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SENSOR: Whistleblowing as a tool towards EU’s climate neutrality
Thrassou, A. (PI) & Vrontis, D. (PI)
Project: Research
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From social issues to organised action: Responsibility and philanthropy in sport
Anagnostopoulos, C., Thrassou, A. & Yiapanas, G., 2026, In: International Journal of Organizational Analysis. 34, 5, p. 1577-1584Research output: Contribution to journal › Editorial › peer-review
Open Access -
Harnessing sport for CSR: a study of Qatar Stock Exchange-listed companies
Anagnostopoulos, C., Rizvi, S. W. F., Rahman, S. A., Yiapanas, G., Swart, K. & Thrassou, A., 30 Mar 2026, In: International Journal of Organizational Analysis. 34, 5, p. 1670-1697 28 p.Research output: Contribution to journal › Article › peer-review
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Impacting Brand Awareness and Emotions in Retail Consumer Decision-Making Within a Digital Context
Jbara, H., El Nemar, S., Bakhit, W., Vrontis, D. & Thrassou, A., Jun 2026, In: Analytics. 5, 2, 16.Research output: Contribution to journal › Article › peer-review
Open Access -
Leveraging SDG12 for Marketing Communication and Consumer Trust: Theoretical Elucidations and Practical Recommendations
Amber, E., Papasolomou, I., Thrassou, A. & Melanthiou, Y., 20 Jan 2026, Review of Management Literature. Emerald Publishing, p. 77-102 26 p. (Review of Management Literature; vol. 5).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Managing the Alignment of SDGs with Reduction of Carbon Footprints in Port Containerization Logistics
Bhatia, A. & Thrassou, A., 2026, Coresource 4. Taylor and Francis, p. 146-166 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review