Keyphrases
Cyprus
100%
Football
65%
Football Industry
56%
Design Methodology
47%
Strategic Marketing
47%
Marketing Communication
33%
SMEs
29%
India
27%
Consumer Behaviour
25%
Industry Stakeholders
23%
Small to Medium Size Enterprises
23%
Football Clubs
22%
Wine Industry
22%
Developed Countries
20%
Competitive Environment
19%
International Business
19%
Executive
18%
Banking Sector
17%
Mergers and Acquisitions
17%
Value-based Analysis
17%
Strategic Choice
17%
Nonprofit Organizations
17%
International Marketing
17%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
16%
Firm Performance
16%
Business Context
16%
Moderating Role
15%
Adaptation
15%
Innovation Process
15%
Ambidexterity
15%
Campania
15%
Plethora
14%
Managerial Implications
14%
Artificial Intelligence
14%
Italy
14%
Winery
14%
Communication Framework
13%
Cause-related Marketing
13%
Organizational Ambidexterity
13%
Strategic Perspective
13%
Stakeholder Analysis
13%
Family Business
13%
Financial Choices
13%
Value-based
13%
Stakeholder Value
13%
Lebanon
12%
Stakeholder Framework
12%
Internationalization
12%
Critical Success Factors
12%
Value Creation
12%
Social Sciences
Cyprus
86%
Sport
66%
Strategic Marketing
52%
Marketing Communication
43%
Globalization
41%
Case Study
35%
Indians
34%
Literature Reviews
33%
Consumer Behavior
30%
India
29%
Marketing Strategy
24%
Competitive Advantage
23%
Conceptual Framework
22%
Italian
22%
Italy
21%
Developed Countries
20%
Digitalization
19%
Artificial Intelligence
19%
Structural Equation Modeling
18%
Innovation Process
18%
Wine Industry
18%
Research Focus
17%
Decision Making
17%
Dynamic Capability
16%
Knowledge Management
16%
International Business
16%
Strategic Management
15%
Food Industry
14%
COVID-19
13%
Cause Related Marketing
13%
Co-Creation
13%
Stakeholder Analysis
13%
Firm Performance
13%
Systematic Review
13%
Lebanon
12%
Emerging Market
12%
Scientific Innovations
11%
Beverage Industry
11%
Organizational Ambidexterity
10%
Willingness-to-Pay
10%
Entrepreneurship
10%
Hotel Industry
10%
UK
10%
Innovation Management
10%
Internet-Of-Things
10%
Digital Marketing
10%
Corporate Social Responsibility
10%
Internal Marketing
10%
Emotional Intelligence
10%
Strategy Management
10%