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Fingerprint Dive into the research topics where Alkis Thrassou is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Strategic marketing
Marketing communications
Cyprus
Industry
Marketing
Literature review
Football
Factors
Internationalization
Wine
Innovation
Stakeholders
Secondary data
Competitive environment
Clubs
Developed countries
Small and medium-sized enterprises
Italy
Branding
Critical factors
Innovation process
Design methodology
Wine industry
Communication
Hotel industry
Family business
Organizational ambidexterity
Banking sector
Consumer behaviour
Methodology
Cause-related marketing
Cross-border
Conceptual framework
Managers
Firm performance
Ambidexterity
Value co-creation
Reflexivity
Political parties
Added value
Small firms
Internationalization process
Internationalization strategy
Spectator
Sports fans
Cohesion
Oil and gas industry
Banking
Kuwait
Service firms