Alkis Thrassou

Research output

Research output per year 2005 2018 2019 2020 2021 2022 2022

• 127 Article
• 36 Chapter
• 36 Conference contribution
• 15 Review article
• 19 More
  • 10 Book
  • 9 Editorial

Research output per year

Research output per year

Search results

• Academic propaganda in international education: Detection, remedy and conceptualisation

  Shams, S. M. R., Thrassou, A., Vrontis, D., Christofi, M. & Trichina, E., 2021, In: Global Business and Economics Review. 25, 3-4, p. 251-272 22 p.

  Research output: Contribution to journal › Article › peer-review

  • International Education 100%
  • Propaganda 89%
  • Remedies 62%
  • Conceptualization 54%
  • Strategic Management 17%

• A contemporary higher education student-choice model for developed countries

  Vrontis, D., Thrassou, A. & Melanthiou, Y., Sep 2007, In: Journal of Business Research. 60, 9, p. 979-989 11 p.

  Research output: Contribution to journal › Article › peer-review

  • Choice Models 100%
  • Developed Countries 93%
  • Students 68%
  • Education 61%
  • education 29%
  69 Citations (Scopus)

• A Contemporary Higher Education Student-Choice Model for the Developed Countries

  Thrassou, A., Vrontis, D. & Melanthiou, Y., 3 Jan 2006, 1 st Academy of Marketing Symposium Marketing Higher Education. Nicosia, Cyprus

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• A Contemporary Sport Sponsorship Effectiveness Model: Scale Development And Validation

  Koronios, K., Dimitropoulos, P., Kriemadis, A., Papadopoulos, A. & Thrassou, A., 2019, Proceedings of the 12th Annual Euromed Academy of Business (EMAB) Conference, Business Management Theories and Practices in a Dynamic Competitive Environment.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• A Critical Evaluation of Strategic Market Entry Theories and Practices: the case of Hewlett-Packard

  Vrontis, D. & Thrassou, A., 2006, In: Journal of International Business and Entrepreneurship Development. 3, 1/2, p. 152-170

  Research output: Contribution to journal › Article › peer-review

• Adaptation vs. Standardisation in International Marketing- The country-of-origin effect

  Vrontis, D. & Thrassou, A., 2007, In: Journal of Innovative Marketing. 3, 4, p. 7-21

  Research output: Contribution to journal › Article › peer-review

• Adaptation vs. Standardization in international marketing – the country-of-origin effect

  Vrontis, D. & Thrassou, A., 2007, In: Innovative Marketing. 3, 4, p. 7-20 14 p.

  Research output: Contribution to journal › Review article › peer-review

  • Country of Origin Effects 100%
  • International Marketing 87%
  • country of origin 78%
  • Standardization 78%
  • Marketing 72%
  31 Citations (Scopus)

• Adoption of artificial intelligence-integrated CRM systems in agile organizations in India

  Chatterjee, S., Chaudhuri, R., Vrontis, D., Thrassou, A. & Ghosh, S. K., Jul 2021, In: Technological Forecasting and Social Change. 168, 120783.

  Research output: Contribution to journal › Article › peer-review

  • Artificial Intelligence 100%
  • Customer Service 87%
  • artificial intelligence 75%
  • Customer Relationship Management 73%
  • India 66%

• Adoption of robust business analytics for product innovation and organizational performance: the mediating role of organizational data-driven culture

  Chaudhuri, R., Chatterjee, S., Vrontis, D. & Thrassou, A., 2021, (Accepted/In press) In: Annals of Operations Research.

  Research output: Contribution to journal › Article › peer-review

  • Product Innovation Performance 100%
  • Organizational Performance 57%
  • Product Innovation 48%
  • Business Value 36%
  • Artificial Intelligence 35%

• A Framework For Analysing Convergence Between Online Brand Identity And Online Brand Image: The Museum’s Case

  Fait, M., Scorrano, P., Maizza, A. & Thrassou, A., 2017, In: Sinergie. 35, 104, p. 177-201

  Research output: Contribution to journal › Article › peer-review

• A Framework towards a New Business-Consumer Relationship

  Vrontis, D. & Thrassou, A., 2007, In: Marketing Intelligence and Planning.

  Research output: Contribution to journal › Article › peer-review

• Agility and flexibility in international business research: A comprehensive review and future research directions

  Christofi, M., Pereira, V., Vrontis, D., Tarba, S. & Thrassou, A., Apr 2021, In: Journal of World Business. 56, 3, 101194.

  Research output: Contribution to journal › Article › peer-review

  • International Business Research 100%
  • Agility 75%
  • International Business 70%
  • Research Directions 67%
  • Interdisciplinary Research 45%
  3 Citations (Scopus)

• Agro business in a changing competitive environment - Campania firms' strategic, marketing and financial choices

  Rossi, M., Vrontis, D. & Thrassou, A., 2014, In: World Review of Entrepreneurship, Management and Sustainable Development. 10, 2-3, p. 312-333 22 p.

  Research output: Contribution to journal › Article › peer-review

  • Strategic Choice 100%
  • Marketing 90%
  • Competitive Environment 86%
  • Industry 40%
  • Food Industry 36%
  30 Citations (Scopus)

• Agro Business in a Changing Competitive Environment – Campania Firms’ Strategic, Marketing and Financial Choices

  Rossi, M., Vrontis, D. & Thrassou, A., 4 Oct 2012, 5th Annual Conference of the EuroMed Academy of Business: Building New Business Models for Success through Innovation, Entrepreneurship, Competitiveness and Responsibility. Glion, Switzerland, p. 1379-1390

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• A marketing communications framework for small political parties in developed countries

  Thrassou, A., Vrontis, D. & McDonald, M. H. B., 27 Mar 2009, In: Marketing Intelligence and Planning. 27, 2, p. 268-292 25 p.

  Research output: Contribution to journal › Article › peer-review

  • Political Parties 100%
  • Marketing Communications 97%
  • Political Marketing 90%
  • Developed Countries 66%
  • Business Marketing 58%
  12 Citations (Scopus)

• Ambidexterity, external knowledge and performance in knowledge-intensive firms

  Vrontis, D., Thrassou, A., Santoro, G. & Papa, A., 1 Apr 2017, In: Journal of Technology Transfer. 42, 2, p. 374-388 15 p.

  Research output: Contribution to journal › Article › peer-review

  • Knowledge-intensive Firms 100%
  • Knowledge Sourcing 97%
  • Organizational Ambidexterity 94%
  • Ambidexterity 85%
  • Firm Performance 55%
  151 Citations (Scopus)

• Ambidexterity's influence on export strategy development—The case of the Indian pharmaceutical industry

  Kolte, A., Festa, G., Rossi, M., Thrassou, A., Vrontis, D. & Christofi, M., 2022, (Accepted/In press) In: Thunderbird International Business Review.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Export Strategy 100%
  • Pharmaceutical Industry 92%
  • pharmaceutical industry 85%
  • Ambidexterity 84%
  • research and development 67%

• Ambidextrous organizations in the banking sector: an empirical verification of banks’ performance and conceptual development

  Campanella, F., Del Giudice, M., Thrassou, A. & Vrontis, D., 5 Oct 2016, (Accepted/In press) In: International Journal of Human Resource Management. p. 1-31 31 p.

  Research output: Contribution to journal › Article › peer-review

  • Ambidextrous Organization 100%
  • Organizational Ambidexterity 87%
  • Bank Performance 76%
  • Banking 75%
  • Banking Sector 58%

• Ambidextrous Organizations in the Banking Sector: an Empirical Verification on Banks’ Performance and Conceptual Development

  Campanella, F., Del Giudice, M., Thrassou, A. & Vrontis, D., 2020, In: International Journal of Human Resource Management. 31, 2, p. 272–302

  Research output: Contribution to journal › Review article › peer-review

• A new conceptual framework for business-consumer relationships

  Vrontis, D. V. & Thrassou, A. T., 2007, In: Marketing Intelligence and Planning. 25, 7, p. 789-806 18 p.

  Research output: Contribution to journal › Article › peer-review

  • Conceptual Framework 100%
  • Developed Countries 68%
  • Dynamic Equilibrium 41%
  • Intangibles 37%
  • Consumer Needs 37%
  50 Citations (Scopus)

• A new consumer relationship model: The marketing communications application

  Thrassou, A. & Vrontis, D., 2009, In: Journal of Promotion Management. 15, 4, p. 499-521 23 p.

  Research output: Contribution to journal › Article › peer-review

  • Marketing Communications 100%
  • Marketing philosophy 73%
  • Intangibles 56%
  • Consumer Needs 56%
  • Literature Review 55%
  48 Citations (Scopus)

• A New Symbiotic Model for the Business Consumer Relationship and Communication

  Thrassou, A. & Vrontis, D., 4 Oct 2005, 2nd Workshop On Relationship Marketing, The Future Of Relationship Marketing, The European Institute for Advanced Studies in Management (Eiasm). Belgium

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• An Exploratory Research On Fan’s Brand Commitment To Basketball Teams

  Shuv-Ami, A., Thrassou, A. & Vrontis, D., 18 Sep 2014, 7 th Annual Conference of the EuroMed Academy of Business, “The Future of Entrepreneurship". Kristiansand, Norway, p. 1753-1761

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• An innovative stakeholder framework for the Student-Choice Decision making process

  El Nemar, S., Vrontis, D. & Thrassou, A., 1 Jan 2018, (Accepted/In press) In: Journal of Business Research.

  Research output: Contribution to journal › Article › peer-review

  • Tertiary Education 100%
  • Decision-making Process 73%
  • Stakeholders 58%
  • Stakeholder Influence 41%
  • Factor Analysis 39%
  3 Citations (Scopus)

• An Integrated, Multi-Agency, Consumer-focused, Safety Management Approach in the Sports Industry

  Yiapanas, G., Thrassou, A. & Vrontis, D., 2020, Handbook of Research on Contemporary Consumerism. Kaufmann, H. R. & Panni, A. K. (eds.). IGI Global Publishing, p. 222-241

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• An Integrated Marketing Communications System Model for Construction Consultants in Cyprus

  Thrassou, A. & Vrontis, D., 8 Apr 2005, 10th International Conference on Corporate and Marketing Communications. Nicosia, Cyprus

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• An integrative framework of stakeholder engagement for innovation management and entrepreneurship development

  Leonidou, E., Christofi, M., Vrontis, D. & Thrassou, A., 1 Jan 2018, (Accepted/In press) In: Journal of Business Research.

  Research output: Contribution to journal › Article › peer-review

  • Stakeholder Engagement 100%
  • Entrepreneurship Development 97%
  • Innovation Management 85%
  • Management Development 79%
  • Systematic Review 38%
  56 Citations (Scopus)

• Antecedents and consequences of knowledge hiding: The moderating role of knowledge hiders and knowledge seekers in organizations

  Chatterjee, S., Chaudhuri, R., Thrassou, A. & Vrontis, D., May 2021, In: Journal of Business Research. 128, p. 303-313 11 p.

  Research output: Contribution to journal › Article › peer-review

  • Team Performance 100%
  • Predictors 62%
  • Project Teams 57%
  • Organizational Performance 48%
  • Creativity 47%
  1 Citation (Scopus)

• Antecedents of obesity among Indian youth: from consumer psychological and lifestyle perspective

  Chaudhuri, R., Chatterjee, S., Thrassou, A. & Vrontis, D., 2022, (Accepted/In press) In: British Food Journal.

  Research output: Contribution to journal › Article › peer-review

  • Obesity 100%
  • obesity 91%
  • lifestyle 88%
  • Lifestyle 79%
  • Life Style 71%

• A Preliminary Strategic Marketing Framework for New Product Development

  Vrontis, D., Thrassou, A., Chebbi, H. & Yahiaoui, D., 20 Oct 2011, 4 th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era. Crete, Greece, p. 1854-1875

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• A Preliminary Strategic Marketing Framework for New Product Development

  Thrassou, A., Vrontis, D., Chebbi, H. & Yahiaoui, D., Jan 2012, In: Journal of Transnational Management. 17, 1, p. 21-44 24 p.

  Research output: Contribution to journal › Article › peer-review

  • product development 100%
  • Strategic Marketing 92%
  • marketing 83%
  • New Product Development 73%
  • consumption behavior 36%
  30 Citations (Scopus)

• A small services firm marketing communications model for SME-dominated environments

  Thrassou, A. & Vrontis, D., 1 Sep 2006, In: Journal of Marketing Communications. 12, 3, p. 183-202 20 p.

  Research output: Contribution to journal › Review article › peer-review

  • Small and Medium-sized Enterprises (SMEs) 100%
  • Marketing Communications 67%
  • Service Firms 63%
  • Professional Service Firms 40%
  • Literature Review 37%
  34 Citations (Scopus)

• Attributes Driving the Wine Choice Process

  Maizza, A., Scorrano, P., Vrontis, D. & Thrassou, A., 18 Sep 2014, 7 th Annual Conference of the EuroMed Academy of Business, The Future of Entrepreneurship. Kristiansand, Norway, p. 1106-1115

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• Augmented reality in the tourism industry: A multi-stakeholder analysis of museums

  Serravalle, F., Ferraris, A., Vrontis, D., Thrassou, A. & Christofi, M., 1 Oct 2019, In: Tourism Management Perspectives. 32, 100549.

  Research output: Contribution to journal › Review article › peer-review

  • Stakeholder Analysis 100%
  • museum 77%
  • tourism 66%
  • Tourism Industry 66%
  • stakeholder 59%
  19 Citations (Scopus)

• A usability study of E-government initiatives in Cyprus

  Kokkinaki, A. I. & Thrassou, A., 2008, MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings of Interfaces and Human Computer Interaction 2008. p. 212-217 6 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  • Public administration 100%
  • e-government 91%
  • Interoperability 33%
  • Websites 30%
  • Personnel 26%

• A value-based transcription of student choices into higher education branding practices

  Melanthiou, Y., Thrassou, A. & Vrontis, D., 2017, In: Global Business and Economics Review. 19, 2, p. 121-136 16 p.

  Research output: Contribution to journal › Article › peer-review

  • Higher Education Institutions 100%
  • Branding 88%
  • Marketing Theory 54%
  • Market Environment 48%
  • Business Practices 44%
  5 Citations (Scopus)

• A value co-creation model for wine tourism

  Festa, G., Vrontis, D., Thrassou, A. & Ciasullo, M. V., 2015, In: International Journal of Management Practice. 8, 3, p. 247-267 21 p.

  Research output: Contribution to journal › Review article › peer-review

  • Wine Tourism 100%
  • Wine 29%
  • Spite 22%
  • Relational Governance 19%
  • Network Flow 19%
  32 Citations (Scopus)

• B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies

  Vrontis, D., Thrassou, A. & Amirkhanpour, M., 21 Feb 2016, (Accepted/In press) In: Technological Forecasting and Social Change.

  Research output: Contribution to journal › Article › peer-review

  • Synergy 100%
  • Consumer Value 99%
  • synergy 88%
  • Retailing 81%
  • Qualitative Research 50%
  34 Citations (Scopus)

• Beyond teaching CSR and ethics in tertiary education: The case of the University of Nicosia, Cyprus (EU)

  Demetriou, M., Thrassou, A. & Papasolomou, I., 1 Jan 2018, In: World Review of Entrepreneurship, Management and Sustainable Development. 14, 1-2, p. 97-122 26 p.

  Research output: Contribution to journal › Article › peer-review

  • Tertiary Education 100%
  • Ethical aspects 80%
  • Cyprus 76%
  • Teaching 54%
  • Education 52%
  3 Citations (Scopus)

• Biotechnological mergers and acquisitions: Features, trends and new dynamics

  Rossi, M., Thrassou, A. & Vrontis, D., 13 Jul 2015, In: Journal of Research in Marketing and Entrepreneurship. 17, 1, p. 91-109 19 p.

  Research output: Contribution to journal › Article › peer-review

  • Biotech 100%
  • Mergers and Acquisitions 83%
  • Secondary Data 56%
  • High-tech 54%
  • Cash 48%
  8 Citations (Scopus)

• Biotechnological Mergers and Acquisitions: an Overview

  Rossi, M., Vrontis, D. & Thrassou, A., 23 Sep 2013, 6 th Annual Conference of the EuroMed Academy of Business, Confronting Contemporary Business Challenges through Management Innovation. Estoril, Portugal, p. 1937-1948

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• Branding startups throughout social media and mobile technologies

  Viassone, M., Vrontis, D. & Thrassou, A., 2018, Proceedings of the 4th International Colloquium on Corporate Branding, Identity, Image and Reputation.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• Brand Lovemarks Scale of Sport Fans

  Shuv-Ami, A., Vrontis, D. & Thrassou, A., 20 Sep 2017, (Accepted/In press) In: Journal of Promotion Management. p. 1-18 18 p.

  Research output: Contribution to journal › Article › peer-review

  • Sports Fans 100%
  • Spectator 86%
  • Sports 60%
  • Network Analysis 31%
  • Fads 28%
  13 Citations (Scopus)

• Brand Management in the Wine Industry

  Vrontis, D. & Thrassou, A., 2014, Wine Business Management. Charters, S. & Gallo, J. (eds.). Paris: Pearson, p. 163-175

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Building Multiunit Ambidextrous Organizations-A Transformative Framework

  Chebbi, H., Yahiaoui, D., Vrontis, D. & Thrassou, A., 1 Dec 2015, In: Human Resource Management. 54, p. s155-s177

  Research output: Contribution to journal › Article › peer-review

  • Ambidextrous Organization 100%
  • Ambidexterity 47%
  • Functional Laterality 42%
  • determinants 31%
  • Industry 28%
  40 Citations (Scopus)

• Business evolution across organisational types and sectors in the Euro-Mediterranean Region

  Thrassou, A. & Frey, M., 2017, In: Sinergie. 35, 102, p. 23-25

  Research output: Contribution to journal › Article › peer-review

• Business Under Crisis: Contextual Transformations

  Thrassou, A. (ed.), Vrontis, D. (ed.), Weber, Y. (ed.), Shams, S. M. R. (ed.), Tsoukatos, E. (ed.) & Efthymiou, L. (ed.), 2022, Springer International Publishing. (Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business)

  Research output: Book/Report › Book › peer-review

• Business Under Crisis: Organisational Adaptations

  Thrassou, A. (ed.), Vrontis, D. (ed.), Weber, Y. (ed.), Shams, S. M. R. (ed.), Tsoukatos, E. (ed.) & Efthymiou, L. (ed.), 2022, Springer International Publishing. (Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business)

  Research output: Book/Report › Book › peer-review

• Call for papers: Historical perspectives on social business enterprises: Looking backward to move forward

  Shams, R., Vrontis, D., Belyaeva, Z., Thrassou, A. & Christofi, M., 2 Sep 2018, In: Journal of Social Entrepreneurship. 9, 3, p. 288-293 6 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access
  4 Citations (Scopus)

• Call for papers: Historical perspectives on social business enterprises: Looking backward to move forward

  Shams, R., Vrontis, D., Belyaeva, Z., Thrassou, A. & Christofi, M., 2 Sep 2018, In: Journal of Social Entrepreneurship. 9, 3, p. 288-293 6 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access
  4 Citations (Scopus)