Alkis Thrassou

Research output

Research output per year 2005 2021

• 103 Article
• 36 Conference contribution
• 24 Chapter
• 9 Editorial
• 16 More
  • 8 Book
  • 8 Review article

Research output per year

Research output per year

Search results

• 2020

  Marketing To The Generations: How Diverse Generations Respond To Sport Sponsorship

  Koronios, K., Ntasis, L., Dimitropoulos, P., Thrassou, A., Papaioannou, A. & Papadopoulos, A., 2020, Proceedings of the 13th Annual Conference of the Euromed Academy of Business (EMAB), Business Theory and Practice Across Industries and Markets.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• 2019

  A Contemporary Sport Sponsorship Effectiveness Model: Scale Development And Validation

  Koronios, K., Dimitropoulos, P., Kriemadis, A., Papadopoulos, A. & Thrassou, A., 2019, Proceedings of the 12th Annual Euromed Academy of Business (EMAB) Conference, Business Management Theories and Practices in a Dynamic Competitive Environment.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• Cash Holdings, Corporate Performance and Viability of Greek SMEs

  Dimitropoulos, P., Koronios, K. & Thrassou, A., 2019, Proceedings of the 12th Annual Euromed Academy of Business (EMAB) Conference, Business Management Theories and Practices in a Dynamic Competitive Environment.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• Remedies for the Hooliganism Factor in the Football Industry: the Paradigm of Cyprus

  Yiapanas, G., Thrassou, A., Vrontis, D. & Kartakoullis, N., 2019, 12th Annual Conference of the Euromed Academy of Business. p. 1477-1487

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  • Cyprus 100%
  • remedies 80%
  • paradigm 59%
  • industry 52%
  • management 43%
• 2018

  Branding startups throughout social media and mobile technologies

  Viassone, M., Vrontis, D. & Thrassou, A., 2018, Proceedings of the 4th International Colloquium on Corporate Branding, Identity, Image and Reputation.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• Quality Assurance Process Management in Transnational Education Services: A Research Note on Strategic Direction

  Shams, R., Vrontis, D., Thrassou, A. & Michael, C., 12 Sep 2018, 11 th Annual Conference of the Euromed Academy of Business. Valetta, Malta, p. 1720-1723

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• Stakeholder Analysis of the Football Industry in Cyprus

  Kartakoullis, N., Yiapanas, G. & Thrassou, A., 2018, Research Advancements in National and Global Business: Theory and Practice: 11th Annual Conference of the Euromed Academy of Business. Vrontis, D., Tsoukatos, E. & Weber, Y. (eds.). EuroMed Institute

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Stakeholder Analysis 100%
  • Cyprus 91%
  • Football 80%
  • Stakeholders 30%
  • Industry 26%
• 2017

  Interlinking Emotional Intelligence and Customer Relationship Marketing in the Lebanese Retail Banking Sector

  Khoury, G. A., Thrassou, A. & Kaufmann, R. H., 2017, Proceedings of the 10th Annual Euromed Academy Of Business (EMAB) Conference, ‘Global and national business theories and practice: bridging the past with the future’.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• Linking Motivation With Creativity In Greece

  Thrassou, A., Orfanos, D. & Tsoukatos, E., 2017, Proceedings of the 10th Annual Euromed Academy Of Business (EMAB) Conference, ‘Global and national business theories and practice: bridging the past with the future’.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• 2016

  Emotional Intelligence in the Banking Sector: the Case of Lebanon

  Khoury, G. A., Thrassou, A. & Kaufmann, R. H., 2016, Proceedings of the 9th Annual Conference of the EuroMed Academy of Business: “Innovation, Entrepreneurship and Digital Ecosystems”. p. 74-77

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• 2015

  Real-Time Analysis of an Embryonic Oil & Gas Industry: The case of Cyprus

  Thrassou, A., 2015, 8th Annual Conference of the EuroMed Academy of Business, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• Strategic Implications Of An Oil & Gas Industry Study – The Case Of Cyprus

  Thrassou, A., Vrontis, D. & Papasolomou, I., 16 Sep 2015, 8 th Annual Conference Of The Euromed Academy Of Business, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment. Verona, Italy, p. 2237-2253

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• The Indirect Business Effects Of The Cyprus Oil & Gas Industry - A Predictive Real-Time Analysis

  Thrassou, A., Tsakiris, T. G., Hadjistassou, C. & Vrontis, D., 16 Sep 2015, 8 th Annual Conference Of The Euromed Academy Of Business, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment. Verona, Italy, p. 2218-2236

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• 2014

  An Exploratory Research On Fan’s Brand Commitment To Basketball Teams

  Shuv-Ami, A., Thrassou, A. & Vrontis, D., 18 Sep 2014, 7 th Annual Conference of the EuroMed Academy of Business, “The Future of Entrepreneurship". Kristiansand, Norway, p. 1753-1761

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• Attributes Driving the Wine Choice Process

  Maizza, A., Scorrano, P., Vrontis, D. & Thrassou, A., 18 Sep 2014, 7 th Annual Conference of the EuroMed Academy of Business, The Future of Entrepreneurship. Kristiansand, Norway, p. 1106-1115

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• The Impact Of The Economic Crisis On Higher Education In Cyprus: Marketing Services To Satisfy Internal Customers At The University Of Nicosia

  Papasolomou, I., Iacovidou, M. & Thrassou, A., 2014, The Future of Entrepreneurship.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• 2013

  Biotechnological Mergers and Acquisitions: an Overview

  Rossi, M., Vrontis, D. & Thrassou, A., 23 Sep 2013, 6 th Annual Conference of the EuroMed Academy of Business, Confronting Contemporary Business Challenges through Management Innovation. Estoril, Portugal, p. 1937-1948

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• The Internationalization of R&D Activities to Asian Developing Countries

  Bresciani, S., Thrassou, A. & Vrontis, D., 23 Sep 2013, 6 th Annual Conference of the EuroMed Academy of Business, Confronting Contemporary Business Challenges through Management Innovation. Estoril, Portugal, p. 449-459

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• 2012

  Agro Business in a Changing Competitive Environment – Campania Firms’ Strategic, Marketing and Financial Choices

  Rossi, M., Vrontis, D. & Thrassou, A., 4 Oct 2012, 5th Annual Conference of the EuroMed Academy of Business: Building New Business Models for Success through Innovation, Entrepreneurship, Competitiveness and Responsibility. Glion, Switzerland, p. 1379-1390

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• The Determinants of Performance in the Italian Hotel Industry – An Empirical Analysis

  Bresciani, S., Thrassou, A. & Vrontis, D., 4 Oct 2012, 5th Annual Conference of the EuroMed Academy of Business: Building New Business Models for Success through Innovation, Entrepreneurship, Competitiveness and Responsibility. Glion, Switzerland, p. 191-202

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• 2011

  A Preliminary Strategic Marketing Framework for New Product Development

  Vrontis, D., Thrassou, A., Chebbi, H. & Yahiaoui, D., 20 Oct 2011, 4 th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era. Crete, Greece, p. 1854-1875

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• The Exploration Activity’s Added Value into the Innovation Process

  Chebbi, H., Yahiaoui, D., Thrassou, A. & Vrontis, D., 20 Oct 2011, 4 th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era. Crete, Greece, p. 361-375

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• The Link Between Family Business and Innovation: Evidence from an Italian Sample

  Bresciani, S., Thrassou, A. & Vrontis, D., 20 Oct 2011, 4 th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era. Crete, Greece, p. 361-320

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• The Renaissance of Commandaria, Brand Building for Achieving Competitive Advantage

  Vrontis, D. & Thrassou, A., 27 Apr 2011, 8th CIRCLE (Centre for International Research in Consumers Location and their Environments) Conference. Dubrovnik, Croatia

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• The Renaissance of Commandaria – An Environmental Descriptive Analysis for Achieving a Competitive Advantage

  Vrontis, D., Thrassou, A. & Pavlides, G., 4 Jul 2011, 9 th Annual International Conference on Marketing. Athens, Greece

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• 2010

  Human Resource Management: Practices, Performance and Strategy in the Italian Hotel Industry

  Bresciani, S., Thrassou, A. & Vrontis, D., 4 Nov 2010, 3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures. Nicosia, Cyprus

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• Strategic Branding of Wine Firms: The Case of Campania Region, Italy

  Vrontis, D., Thrassou, A. & Rossi, M., 4 Nov 2010, 3 rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures. Nicosia, Cyprus

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• 2009

  Towards a Marketing Communications Model for Small Political Parties – a Strategic Political Marketing Perspective for Developed Countries

  Vrontis, D. & Thrassou, A., 23 Apr 2009, 14th International Conference on Corporate and Marketing Communications. Nicosia, Cyprus

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• 2008

  A usability study of E-government initiatives in Cyprus

  Kokkinaki, A. I. & Thrassou, A., 2008, MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings of Interfaces and Human Computer Interaction 2008. p. 212-217 6 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  • Public administration 100%
  • e-government 91%
  • Interoperability 33%
  • Websites 30%
  • Personnel 26%

• Internet Consumer Behaviour: Profile and Critical Factors of Behaviour in Cyprus

  Kokkinaki, A. I., Thrassou, A. & Christou, G., 2008, European and Mediterranean Trends and Challenges in the 21st Century: Conference readings book proceedings. EuroMed Press

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• L' e-gouvernement local à Chypre: Une comparaison des perceptions entre citoyens et décideurs.

  Kokkinaki, A. I., Mylonas, S., Thrassou, A., Economou, L., Kountouris, I. & Panayiotou, P., 2008, ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  • e-government 100%
  • Decision making 13%

• Women Shoppers in Cyprus: Behaviour, Beliefs and Perceptions of Self

  Thrassou, A., Kone, C. & Panayidou, A., 2008, Proceedings of the 5th International Conference for Consumer Behaviour and Retailing Research (CIRCLE).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• 2006

  A Contemporary Higher Education Student-Choice Model for the Developed Countries

  Thrassou, A., Vrontis, D. & Melanthiou, Y., 3 Jan 2006, 1 st Academy of Marketing Symposium Marketing Higher Education. Nicosia, Cyprus

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• Internationalisation Strategy for SMEs – The Case of Cyprus’ Professional Services Firms

  Thrassou, A. & Vrontis, D., 29 Sep 2006, 4 th Workshop on International Strategy and Cross-Cultural Management, The European Institute for Advanced Studies in Management. Toulouse

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• 2005

  A New Symbiotic Model for the Business Consumer Relationship and Communication

  Thrassou, A. & Vrontis, D., 4 Oct 2005, 2nd Workshop On Relationship Marketing, The Future Of Relationship Marketing, The European Institute for Advanced Studies in Management (Eiasm). Belgium

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

• An Integrated Marketing Communications System Model for Construction Consultants in Cyprus

  Thrassou, A. & Vrontis, D., 8 Apr 2005, 10th International Conference on Corporate and Marketing Communications. Nicosia, Cyprus

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review