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Research Output 2006 2019

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Marketing Plan for Adult Soft Drinks. Shloer

Vrontis, D., Thrassou, A. & Vignali, C., 2006, In : International Journal of Management Cases. 7, 4, p. 5-23

Research output: Contribution to journalArticle

22 Citations (Scopus)
Purchase intention
Threat
Small firms
Apparel
Country of origin effects
2007
57 Citations (Scopus)

A contemporary higher education student-choice model for developed countries

Vrontis, D., Thrassou, A. & Melanthiou, Y., Sep 2007, In : Journal of Business Research. 60, 9, p. 979-989 11 p.

Research output: Contribution to journalArticle

Developed Countries
Students
Education
Marketing
Research
46 Citations (Scopus)

A new conceptual framework for business-consumer relationships

Vrontis, D. V. & Thrassou, A. T., 2007, In : Marketing Intelligence and Planning. 25, 7, p. 789-806 18 p.

Research output: Contribution to journalArticle

Conceptual framework
Developed countries
Consumer perceptions
Intangibles
Food
4 Citations (Scopus)

Motivators and critical factors in mobile banking communications: the case of Kuwait

Thrassou, A. & Philip, L. R., 2008, In : Journal for Global Business Advancement. 1, 4, p. 327-349 23 p.

Research output: Contribution to journalArticle

Critical factors
Communication
Banking
Kuwait
Accessibility
4 Citations (Scopus)

The marketing implications of the ‘undesired self’; the case of Chinese Y-generation

Thrassou, A., Vrontis, D. & Ho, C. W., 2008, In : Journal for Global Business Advancement. 1, 4, p. 390-408 19 p.

Research output: Contribution to journalArticle

Generation Y
Marketing
Strategic marketing
Brand image
Young men
2009
11 Citations (Scopus)

A marketing communications framework for small political parties in developed countries

Thrassou, A., Vrontis, D. & McDonald, M. H. B., 27 Mar 2009, In : Marketing Intelligence and Planning. 27, 2, p. 268-292 25 p.

Research output: Contribution to journalArticle

Political parties
Marketing communications
Developed countries
Political marketing
Business marketing
44 Citations (Scopus)

A new consumer relationship model: The marketing communications application

Thrassou, A. & Vrontis, D., 2009, In : Journal of Promotion Management. 15, 4, p. 499-521 23 p.

Research output: Contribution to journalArticle

Marketing communications
Marketing philosophy
Consumer perceptions
Developed countries
Intangibles
76 Citations (Scopus)

International marketing adaptation versus standardisation of multinational companies

Vrontis, D., Thrassou, A. & Lamprianou, I., 17 Jul 2009, In : International Marketing Review. 26, 4, p. 477-500 24 p.

Research output: Contribution to journalArticle

2010
10 Citations (Scopus)
Airlines
Human resource information systems
Internal marketing
Organizational change
Acceptance
2011
14 Citations (Scopus)

Green marketing and consumer behavior: The case of gasoline products

Singh, S., Vrontis, D. & Thrassou, A., Apr 2011, In : Journal of Transnational Management. 16, 2, p. 84-106 23 p.

Research output: Contribution to journalArticle

consumption behavior
marketing
research results
survey method
purchase
46 Citations (Scopus)

Italian wine firms: Strategic branding and financial performance

Vrontis, D., Thrassou, A. & Rossi, M., Oct 2011, In : International Journal of Organizational Analysis. 19, 4, p. 288-304 17 p.

Research output: Contribution to journalArticle

Wine
Financial performance
Branding
Consumer behaviour
Factors
3 Citations (Scopus)
communications
marketing
marketing theory
research focus
reinforcement
40 Citations (Scopus)

Wine marketing: A framework for consumer-centred planning

Vrontis, D., Thrassou, A. & Czinkota, M. R., Jan 2011, In : Journal of Brand Management. 18, 4-5, p. 245-263 19 p.

Research output: Contribution to journalArticle

2012
22 Citations (Scopus)

A Preliminary Strategic Marketing Framework for New Product Development

Thrassou, A., Vrontis, D., Chebbi, H. & Yahiaoui, D., Jan 2012, In : Journal of Transnational Management. 17, 1, p. 21-44 24 p.

Research output: Contribution to journalArticle

product development
marketing
consumption behavior
Values
stakeholder
8 Citations (Scopus)

Contemporary Marketing Communications Framework for Football Clubs

Thrassou, A., Vrontis, D., Kartakoullis, N. L. & Kriemadis, T., Jul 2012, In : Journal of Promotion Management. 18, 3, p. 278-305 28 p.

Research output: Contribution to journalArticle

Football
Clubs
Marketing communications
Sport marketing
Classical theory

Financing Innovation: Venture Capital Investments in Biotechnology Firms

Vrontis, D., Thrassou, A. & Rossi, M., 2012, In : International Journal of Technology Marketing. 6, 4, p. 355-377

Research output: Contribution to journalArticle

16 Citations (Scopus)
Human resource management
Hotels
Industry
Human resource management practices
Hotel industry
33 Citations (Scopus)

Transcending innovativeness towards strategic reflexivity

Vrontis, D., Thrassou, A., Chebbi, H. & Yahiaoui, D., Aug 2012, In : Qualitative Market Research. 15, 4, p. 420-437 18 p.

Research output: Contribution to journalArticle

Innovativeness
Reflexivity
Redevelopment
Organizational values
Innovation process
46 Citations (Scopus)
Competitive environment
Wine
Strategic process
Wine industry
Geography
2013
45 Citations (Scopus)
Innovation
Industry
Marketing
Family business
Strategic change
1 Citation (Scopus)

Football facility and equipment management

Kartakoullis, N. L., Thrassou, A., Vrontis, D. & Kriemadis, T., 2013, In : Journal for Global Business Advancement. 6, 4, p. 265-282 18 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)
23 Citations (Scopus)

The exploration activity's added value into the innovation process

Chebbi, H., Yahiaoui, D., Thrassou, A. & Vrontis, D., 2013, In : Global Business and Economics Review. 15, 2-3, p. 265-278 14 p.

Research output: Contribution to journalArticle

Innovation process
Added value
New products
Empirical data
Business value
2014
23 Citations (Scopus)
Marketing
Industry
Decision making
Strategic marketing
Competitive environment

Mobile Marketing: A Contemporary Strategic Perspective

Vrontis, D., Thrassou, A. & Amirkhanpour, M., 2014, In : International Journal of Technology Marketing. 9, p. 252-269

Research output: Contribution to journalArticle

7 Citations (Scopus)

Strategic marketing planning for football clubs: A value-based analysis

Vrontis, D., Thrassou, A., Kartakoullis, N. L. & Kriemadis, T., 1 Oct 2014, In : Journal for Global Business Advancement. 7, 4, p. 355-374 20 p.

Research output: Contribution to journalArticle

Football
Marketing planning
Clubs
Strategic marketing
Stakeholder values
18 Citations (Scopus)
Hotels
Industry
Marketing
Hotel industry
Reflexivity
29 Citations (Scopus)

Strengthening regional identities and culture through wine industry cross border collaboration

Contò, F., Vrontis, D., Fiore, M. & Thrassou, A., 28 Oct 2014, In : British Food Journal. 116, 11, p. 1788-1807 20 p.

Research output: Contribution to journalArticle

wine industry
Wine
Industry
tourism
Research
2015
3 Citations (Scopus)

Biotechnological mergers and acquisitions: Features, trends and new dynamics

Rossi, M., Thrassou, A. & Vrontis, D., 13 Jul 2015, In : Journal of Research in Marketing and Entrepreneurship. 17, 1, p. 91-109 19 p.

Research output: Contribution to journalArticle

Biotech
Mergers and acquisitions
Secondary data
Industry
High-tech
23 Citations (Scopus)

Building Multiunit Ambidextrous Organizations-A Transformative Framework

Chebbi, H., Yahiaoui, D., Vrontis, D. & Thrassou, A., 1 Dec 2015, In : Human Resource Management. 54, p. s155-s177

Research output: Contribution to journalArticle

Functional Laterality
Industry
Knowledge Management
Human resource management
Research

Contemporary Sports Club Branding: Empirical Findings on Basketball and Value-Based Conceptual Constructs

Vrontis, D., Thrassou, A. & Shuv-Ami, A., 2015, In : The Marketing Review. 15, 4, p. 503-524

Research output: Contribution to journalArticle

8 Citations (Scopus)

Determinants of performance in the hotel industry - An empirical analysis of Italy

Bresciani, S., Thrassou, A. & Vrontis, D., 1 Jan 2015, In : Global Business and Economics Review. 17, 1, p. 19-34 16 p.

Research output: Contribution to journalArticle

Italy
Empirical analysis
Hotel industry
Hotels
Tourism sector
21 Citations (Scopus)
Developing countries
Industry
Sales
Innovation
Asian countries

The Role and Potential of Social Networks Sites in Tertiary Education

Vrontis, D., Thrassou, A. & Viassone, M., 2015, In : Sinergie. 97, p. 55-82

Research output: Contribution to journalArticle

2016
10 Citations (Scopus)

Ambidextrous organizations in the banking sector: an empirical verification of banks’ performance and conceptual development

Campanella, F., Del Giudice, M., Thrassou, A. & Vrontis, D., 5 Oct 2016, (Accepted/In press) In : International Journal of Human Resource Management. p. 1-31 31 p.

Research output: Contribution to journalArticle

Bank performance
Banking sector
Organizational ambidexterity
Industry
Expenses
10 Citations (Scopus)

B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies

Vrontis, D., Thrassou, A. & Amirkhanpour, M., 21 Feb 2016, (Accepted/In press) In : Technological Forecasting and Social Change.

Research output: Contribution to journalArticle

Qualitative Research
Industry
Interviews
Retailing
Consumer value
2 Citations (Scopus)

Real-time analysis of Cyprus’ embryonic oil and gas industry

Thrassou, A., 2016, In : EuroMed Journal of Business. 11, 3, p. 376-402 27 p.

Research output: Contribution to journalArticle

Cyprus
Oil and gas industry
Industry
Factors
Decision making
1 Citation (Scopus)
Cyprus
oil
gas industry
gas
oil industry
56 Citations (Scopus)
2017
57 Citations (Scopus)

Ambidexterity, external knowledge and performance in knowledge-intensive firms

Vrontis, D., Thrassou, A., Santoro, G. & Papa, A., 1 Apr 2017, In : Journal of Technology Transfer. 42, 2, p. 374-388 15 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
Branding
Higher education institutions
Market environment
Industry
Business practices
3 Citations (Scopus)

Brand Lovemarks Scale of Sport Fans

Shuv-Ami, A., Vrontis, D. & Thrassou, A., 20 Sep 2017, (Accepted/In press) In : Journal of Promotion Management. p. 1-18 18 p.

Research output: Contribution to journalArticle

Sports fans
Spectator
Fads
Football
Clubs
9 Citations (Scopus)

Cooperating for competing -A small Italian wineries' internationalisation strategy case study

Festa, G., Ciasullo, M. V., Vrontis, D. & Thrassou, A., 2017, In : Global Business and Economics Review. 19, 5, p. 648-670 23 p.

Research output: Contribution to journalArticle

Factors
Cohesion
Internationalization strategy
Internationalization
Stakeholders
4 Citations (Scopus)

Multi-country collaborative innovation in the internationalisation process

Chebbi, H., Yahiaoui, D. & Thrassou, A., 2017, In : International Marketing Review. 34, 1, p. 109-137 29 p.

Research output: Contribution to journalArticle

Internationalization process
Innovation
Innovation process
Cross-border
Strategic marketing