20052020

Research output per year

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Research Output

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Article

Marketing Plan for Adult Soft Drinks. Shloer

Vrontis, D., Thrassou, A. & Vignali, C., 2006, In : International Journal of Management Cases. 7, 4, p. 5-23

Research output: Contribution to journalArticle

26 Citations (Scopus)
2007

A contemporary higher education student-choice model for developed countries

Vrontis, D., Thrassou, A. & Melanthiou, Y., Sep 2007, In : Journal of Business Research. 60, 9, p. 979-989 11 p.

Research output: Contribution to journalArticle

65 Citations (Scopus)

A new conceptual framework for business-consumer relationships

Vrontis, D. V. & Thrassou, A. T., 2007, In : Marketing Intelligence and Planning. 25, 7, p. 789-806 18 p.

Research output: Contribution to journalArticle

47 Citations (Scopus)
2008
10 Citations (Scopus)

Motivators and critical factors in mobile banking communications: the case of Kuwait

Thrassou, A. & Philip, L. R., 2008, In : Journal for Global Business Advancement. 1, 4, p. 327-349 23 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)

The marketing implications of the ‘undesired self’; the case of Chinese Y-generation

Thrassou, A., Vrontis, D. & Ho, C. W., 2008, In : Journal for Global Business Advancement. 1, 4, p. 390-408 19 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)
2009

A marketing communications framework for small political parties in developed countries

Thrassou, A., Vrontis, D. & McDonald, M. H. B., 27 Mar 2009, In : Marketing Intelligence and Planning. 27, 2, p. 268-292 25 p.

Research output: Contribution to journalArticle

11 Citations (Scopus)

A new consumer relationship model: The marketing communications application

Thrassou, A. & Vrontis, D., 2009, In : Journal of Promotion Management. 15, 4, p. 499-521 23 p.

Research output: Contribution to journalArticle

45 Citations (Scopus)

International marketing adaptation versus standardisation of multinational companies

Vrontis, D., Thrassou, A. & Lamprianou, I., 17 Jul 2009, In : International Marketing Review. 26, 4, p. 477-500 24 p.

Research output: Contribution to journalArticle

87 Citations (Scopus)
2010
11 Citations (Scopus)
2011

Green marketing and consumer behavior: The case of gasoline products

Singh, S., Vrontis, D. & Thrassou, A., Apr 2011, In : Journal of Transnational Management. 16, 2, p. 84-106 23 p.

Research output: Contribution to journalArticle

16 Citations (Scopus)

Italian wine firms: Strategic branding and financial performance

Vrontis, D., Thrassou, A. & Rossi, M., Oct 2011, In : International Journal of Organizational Analysis. 19, 4, p. 288-304 17 p.

Research output: Contribution to journalArticle

52 Citations (Scopus)
3 Citations (Scopus)

Wine marketing: A framework for consumer-centred planning

Vrontis, D., Thrassou, A. & Czinkota, M. R., Jan 2011, In : Journal of Brand Management. 18, 4-5, p. 245-263 19 p.

Research output: Contribution to journalArticle

45 Citations (Scopus)
2012

A Preliminary Strategic Marketing Framework for New Product Development

Thrassou, A., Vrontis, D., Chebbi, H. & Yahiaoui, D., Jan 2012, In : Journal of Transnational Management. 17, 1, p. 21-44 24 p.

Research output: Contribution to journalArticle

26 Citations (Scopus)

Contemporary Marketing Communications Framework for Football Clubs

Thrassou, A., Vrontis, D., Kartakoullis, N. L. & Kriemadis, T., Jul 2012, In : Journal of Promotion Management. 18, 3, p. 278-305 28 p.

Research output: Contribution to journalArticle

9 Citations (Scopus)

Financing Innovation: Venture Capital Investments in Biotechnology Firms

Vrontis, D., Thrassou, A. & Rossi, M., 2012, In : International Journal of Technology Marketing. 6, 4, p. 355-377

Research output: Contribution to journalArticle

19 Citations (Scopus)

Transcending innovativeness towards strategic reflexivity

Vrontis, D., Thrassou, A., Chebbi, H. & Yahiaoui, D., Aug 2012, In : Qualitative Market Research. 15, 4, p. 420-437 18 p.

Research output: Contribution to journalArticle

37 Citations (Scopus)
52 Citations (Scopus)
2013
54 Citations (Scopus)

Football facility and equipment management

Kartakoullis, N. L., Thrassou, A., Vrontis, D. & Kriemadis, T., 2013, In : Journal for Global Business Advancement. 6, 4, p. 265-282 18 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)
1 Citation (Scopus)

The exploration activity's added value into the innovation process

Chebbi, H., Yahiaoui, D., Thrassou, A. & Vrontis, D., 2013, In : Global Business and Economics Review. 15, 2-3, p. 265-278 14 p.

Research output: Contribution to journalArticle

28 Citations (Scopus)
2014
27 Citations (Scopus)

Mobile Marketing: A Contemporary Strategic Perspective

Vrontis, D., Thrassou, A. & Amirkhanpour, M., 2014, In : International Journal of Technology Marketing. 9, p. 252-269

Research output: Contribution to journalArticle

Strategic marketing planning for football clubs: A value-based analysis

Vrontis, D., Thrassou, A., Kartakoullis, N. L. & Kriemadis, T., 1 Oct 2014, In : Journal for Global Business Advancement. 7, 4, p. 355-374 20 p.

Research output: Contribution to journalArticle

8 Citations (Scopus)
22 Citations (Scopus)

Strengthening regional identities and culture through wine industry cross border collaboration

Contò, F., Vrontis, D., Fiore, M. & Thrassou, A., 28 Oct 2014, In : British Food Journal. 116, 11, p. 1788-1807 20 p.

Research output: Contribution to journalArticle

37 Citations (Scopus)
2015

Biotechnological mergers and acquisitions: Features, trends and new dynamics

Rossi, M., Thrassou, A. & Vrontis, D., 13 Jul 2015, In : Journal of Research in Marketing and Entrepreneurship. 17, 1, p. 91-109 19 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)

Building Multiunit Ambidextrous Organizations-A Transformative Framework

Chebbi, H., Yahiaoui, D., Vrontis, D. & Thrassou, A., 1 Dec 2015, In : Human Resource Management. 54, p. s155-s177

Research output: Contribution to journalArticle

34 Citations (Scopus)

Contemporary Sports Club Branding: Empirical Findings on Basketball and Value-Based Conceptual Constructs

Vrontis, D., Thrassou, A. & Shuv-Ami, A., 2015, In : The Marketing Review. 15, 4, p. 503-524

Research output: Contribution to journalArticle

Determinants of performance in the hotel industry - An empirical analysis of Italy

Bresciani, S., Thrassou, A. & Vrontis, D., 1 Jan 2015, In : Global Business and Economics Review. 17, 1, p. 19-34 16 p.

Research output: Contribution to journalArticle

10 Citations (Scopus)
29 Citations (Scopus)

The Role and Potential of Social Networks Sites in Tertiary Education

Vrontis, D., Thrassou, A. & Viassone, M., 2015, In : Sinergie. 97, p. 55-82

Research output: Contribution to journalArticle

2016

Ambidextrous organizations in the banking sector: an empirical verification of banks’ performance and conceptual development

Campanella, F., Del Giudice, M., Thrassou, A. & Vrontis, D., 5 Oct 2016, (Accepted/In press) In : International Journal of Human Resource Management. p. 1-31 31 p.

Research output: Contribution to journalArticle

B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies

Vrontis, D., Thrassou, A. & Amirkhanpour, M., 21 Feb 2016, (Accepted/In press) In : Technological Forecasting and Social Change.

Research output: Contribution to journalArticle

20 Citations (Scopus)

Real-time analysis of Cyprus’ embryonic oil and gas industry

Thrassou, A., 2016, In : EuroMed Journal of Business. 11, 3, p. 376-402 27 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)
1 Citation (Scopus)
101 Citations (Scopus)
2017

Ambidexterity, external knowledge and performance in knowledge-intensive firms

Vrontis, D., Thrassou, A., Santoro, G. & Papa, A., 1 Apr 2017, In : Journal of Technology Transfer. 42, 2, p. 374-388 15 p.

Research output: Contribution to journalArticle

81 Citations (Scopus)
3 Citations (Scopus)

Brand Lovemarks Scale of Sport Fans

Shuv-Ami, A., Vrontis, D. & Thrassou, A., 20 Sep 2017, (Accepted/In press) In : Journal of Promotion Management. p. 1-18 18 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)

Cooperating for competing -A small Italian wineries' internationalisation strategy case study

Festa, G., Ciasullo, M. V., Vrontis, D. & Thrassou, A., 2017, In : Global Business and Economics Review. 19, 5, p. 648-670 23 p.

Research output: Contribution to journalArticle

14 Citations (Scopus)