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Research Output 2006 2019

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Article
2009
11 Citations (Scopus)

A marketing communications framework for small political parties in developed countries

Thrassou, A., Vrontis, D. & McDonald, M. H. B., 27 Mar 2009, In : Marketing Intelligence and Planning. 27, 2, p. 268-292 25 p.

Research output: Contribution to journalArticle

Political parties
Marketing communications
Developed countries
Political marketing
Business marketing
44 Citations (Scopus)

A new consumer relationship model: The marketing communications application

Thrassou, A. & Vrontis, D., 2009, In : Journal of Promotion Management. 15, 4, p. 499-521 23 p.

Research output: Contribution to journalArticle

Marketing communications
Marketing philosophy
Consumer perceptions
Developed countries
Intangibles
76 Citations (Scopus)

International marketing adaptation versus standardisation of multinational companies

Vrontis, D., Thrassou, A. & Lamprianou, I., 17 Jul 2009, In : International Marketing Review. 26, 4, p. 477-500 24 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)

Motivators and critical factors in mobile banking communications: the case of Kuwait

Thrassou, A. & Philip, L. R., 2008, In : Journal for Global Business Advancement. 1, 4, p. 327-349 23 p.

Research output: Contribution to journalArticle

Critical factors
Communication
Banking
Kuwait
Accessibility
4 Citations (Scopus)

The marketing implications of the ‘undesired self’; the case of Chinese Y-generation

Thrassou, A., Vrontis, D. & Ho, C. W., 2008, In : Journal for Global Business Advancement. 1, 4, p. 390-408 19 p.

Research output: Contribution to journalArticle

Generation Y
Marketing
Strategic marketing
Brand image
Young men
2007
57 Citations (Scopus)

A contemporary higher education student-choice model for developed countries

Vrontis, D., Thrassou, A. & Melanthiou, Y., Sep 2007, In : Journal of Business Research. 60, 9, p. 979-989 11 p.

Research output: Contribution to journalArticle

Developed Countries
Students
Education
Marketing
Research
46 Citations (Scopus)

A new conceptual framework for business-consumer relationships

Vrontis, D. V. & Thrassou, A. T., 2007, In : Marketing Intelligence and Planning. 25, 7, p. 789-806 18 p.

Research output: Contribution to journalArticle

Conceptual framework
Developed countries
Consumer perceptions
Intangibles
Food

Marketing Plan for Adult Soft Drinks. Shloer

Vrontis, D., Thrassou, A. & Vignali, C., 2006, In : International Journal of Management Cases. 7, 4, p. 5-23

Research output: Contribution to journalArticle

22 Citations (Scopus)
Purchase intention
Threat
Small firms
Apparel
Country of origin effects