20052020

Research output per year

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Research Output

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Article
2012

Contemporary Marketing Communications Framework for Football Clubs

Thrassou, A., Vrontis, D., Kartakoullis, N. L. & Kriemadis, T., Jul 2012, In : Journal of Promotion Management. 18, 3, p. 278-305 28 p.

Research output: Contribution to journalArticle

9 Citations (Scopus)

Financing Innovation: Venture Capital Investments in Biotechnology Firms

Vrontis, D., Thrassou, A. & Rossi, M., 2012, In : International Journal of Technology Marketing. 6, 4, p. 355-377

Research output: Contribution to journalArticle

19 Citations (Scopus)

Transcending innovativeness towards strategic reflexivity

Vrontis, D., Thrassou, A., Chebbi, H. & Yahiaoui, D., Aug 2012, In : Qualitative Market Research. 15, 4, p. 420-437 18 p.

Research output: Contribution to journalArticle

37 Citations (Scopus)
52 Citations (Scopus)
2011

Green marketing and consumer behavior: The case of gasoline products

Singh, S., Vrontis, D. & Thrassou, A., Apr 2011, In : Journal of Transnational Management. 16, 2, p. 84-106 23 p.

Research output: Contribution to journalArticle

16 Citations (Scopus)

Italian wine firms: Strategic branding and financial performance

Vrontis, D., Thrassou, A. & Rossi, M., Oct 2011, In : International Journal of Organizational Analysis. 19, 4, p. 288-304 17 p.

Research output: Contribution to journalArticle

52 Citations (Scopus)
3 Citations (Scopus)

Wine marketing: A framework for consumer-centred planning

Vrontis, D., Thrassou, A. & Czinkota, M. R., Jan 2011, In : Journal of Brand Management. 18, 4-5, p. 245-263 19 p.

Research output: Contribution to journalArticle

45 Citations (Scopus)
2010
11 Citations (Scopus)
2009

A marketing communications framework for small political parties in developed countries

Thrassou, A., Vrontis, D. & McDonald, M. H. B., 27 Mar 2009, In : Marketing Intelligence and Planning. 27, 2, p. 268-292 25 p.

Research output: Contribution to journalArticle

11 Citations (Scopus)

A new consumer relationship model: The marketing communications application

Thrassou, A. & Vrontis, D., 2009, In : Journal of Promotion Management. 15, 4, p. 499-521 23 p.

Research output: Contribution to journalArticle

45 Citations (Scopus)

International marketing adaptation versus standardisation of multinational companies

Vrontis, D., Thrassou, A. & Lamprianou, I., 17 Jul 2009, In : International Marketing Review. 26, 4, p. 477-500 24 p.

Research output: Contribution to journalArticle

87 Citations (Scopus)
2008
10 Citations (Scopus)

Motivators and critical factors in mobile banking communications: the case of Kuwait

Thrassou, A. & Philip, L. R., 2008, In : Journal for Global Business Advancement. 1, 4, p. 327-349 23 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)

The marketing implications of the ‘undesired self’; the case of Chinese Y-generation

Thrassou, A., Vrontis, D. & Ho, C. W., 2008, In : Journal for Global Business Advancement. 1, 4, p. 390-408 19 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)
2007

A contemporary higher education student-choice model for developed countries

Vrontis, D., Thrassou, A. & Melanthiou, Y., Sep 2007, In : Journal of Business Research. 60, 9, p. 979-989 11 p.

Research output: Contribution to journalArticle

65 Citations (Scopus)

A new conceptual framework for business-consumer relationships

Vrontis, D. V. & Thrassou, A. T., 2007, In : Marketing Intelligence and Planning. 25, 7, p. 789-806 18 p.

Research output: Contribution to journalArticle

47 Citations (Scopus)

Marketing Plan for Adult Soft Drinks. Shloer

Vrontis, D., Thrassou, A. & Vignali, C., 2006, In : International Journal of Management Cases. 7, 4, p. 5-23

Research output: Contribution to journalArticle

26 Citations (Scopus)