20052020

Research output per year

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Research Output

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Review article
2019

Augmented reality in the tourism industry: A multi-stakeholder analysis of museums

Serravalle, F., Ferraris, A., Vrontis, D., Thrassou, A. & Christofi, M., 1 Oct 2019, In : Tourism Management Perspectives. 32, 100549.

Research output: Contribution to journalReview article

6 Citations (Scopus)
2017

The Agile Innovation Pendulum: A Strategic Marketing Multicultural Model for Family Businesses

Thrassou, A., Vrontis, D. & Bresciani, S., 25 Nov 2017, In : International Studies of Management and Organization. 48, 1, p. 105-120 16 p.

Research output: Contribution to journalReview article

22 Citations (Scopus)
2015

A value co-creation model for wine tourism

Festa, G., Vrontis, D., Thrassou, A. & Ciasullo, M. V., 2015, In : International Journal of Management Practice. 8, 3, p. 247-267 21 p.

Research output: Contribution to journalReview article

26 Citations (Scopus)
2013

Football performance and strategic choices in Italy and beyond

Rossi, M., Thrassou, A. & Vrontis, D., Oct 2013, In : International Journal of Organizational Analysis. 21, 4, p. 546-564 19 p.

Research output: Contribution to journalReview article

6 Citations (Scopus)
2011

The renaissance of Commandaria: A strategic branding prescriptive analysis

Vrontis, D. & Thrassou, A., Nov 2011, In : Journal for Global Business Advancement. 4, 4, p. 302-316 15 p.

Research output: Contribution to journalReview article

14 Citations (Scopus)
2008
18 Citations (Scopus)
2006

A small services firm marketing communications model for SME-dominated environments

Thrassou, A. & Vrontis, D., 1 Sep 2006, In : Journal of Marketing Communications. 12, 3, p. 183-202 20 p.

Research output: Contribution to journalReview article

33 Citations (Scopus)