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Research Output 2006 2019

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Review article
2019

Augmented reality in the tourism industry: A multi-stakeholder analysis of museums

Serravalle, F., Ferraris, A., Vrontis, D., Thrassou, A. & Christofi, M., 1 Oct 2019, In : Tourism Management Perspectives. 32, 100549.

Research output: Contribution to journalReview article

museum
stakeholder
tourism
industry
tourism management
2017
12 Citations (Scopus)

The Agile Innovation Pendulum: A Strategic Marketing Multicultural Model for Family Businesses

Thrassou, A., Vrontis, D. & Bresciani, S., 25 Nov 2017, In : International Studies of Management and Organization. 48, 1, p. 105-120 16 p.

Research output: Contribution to journalReview article

Strategic marketing
Innovation
Family business
Agility
Literature review
2015
20 Citations (Scopus)

A value co-creation model for wine tourism

Festa, G., Vrontis, D., Thrassou, A. & Ciasullo, M. V., 2015, In : International Journal of Management Practice. 8, 3, p. 247-267 21 p.

Research output: Contribution to journalReview article

Value co-creation
Wine tourism
Wine
Heritage
Stakeholders
2013
5 Citations (Scopus)

Football performance and strategic choices in Italy and beyond

Rossi, M., Thrassou, A. & Vrontis, D., Oct 2013, In : International Journal of Organizational Analysis. 21, 4, p. 546-564 19 p.

Research output: Contribution to journalReview article

Football
Strategic choice
Italy
Clubs
Federation
2011
14 Citations (Scopus)

The renaissance of Commandaria: A strategic branding prescriptive analysis

Vrontis, D. & Thrassou, A., Nov 2011, In : Journal for Global Business Advancement. 4, 4, p. 302-316 15 p.

Research output: Contribution to journalReview article

Branding
Cyprus
Secondary data
Strategic marketing
Methodology
2008
17 Citations (Scopus)
Small and medium-sized enterprises
Professional services
Competitiveness
Internet marketing
Internationalization
2006
31 Citations (Scopus)

A small services firm marketing communications model for SME-dominated environments

Thrassou, A. & Vrontis, D., 1 Sep 2006, In : Journal of Marketing Communications. 12, 3, p. 183-202 20 p.

Research output: Contribution to journalReview article

Small and medium-sized enterprises
Marketing communications
Service firms
Literature review
Professional service firms