Alkis Thrassou – Research output — UNIC | Research Portal

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143 Article
40 Chapter
36 Conference contribution
18 Review article
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- 10 Book
- 10 Editorial

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2023
Mergers and acquisitions and environmental conditions: a systematic literature review to investigate their linkage
Battisti, E., Nirino, N., Leonidou, E., Thrassou, A. & Vrontis, D., 2023, (Accepted/In press) In: Management Research Review.
Research output: Contribution to journal › Review article › peer-review
2022
A holistic strategic perspective of football industry stakeholders
Yiapanas, G., Thrassou, A. & Vrontis, D., 2022, In: Journal for International Business and Entrepreneurship Development. 14, 3, p. 349-377 29 p.
Research output: Contribution to journal › Review article › peer-review
Examining the role of social CRM capability in online marketing communication
Chatterjee, S., Chaudhuri, R., Vrontis, D. & Thrassou, A., 2022, (Accepted/In press) In: Journal of Marketing Communications.
Research output: Contribution to journal › Review article › peer-review
2021
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda
Makrides, A., Kvasova, O., Thrassou, A., Hadjielias, E. & Ferraris, A., 2021, (Accepted/In press) In: International Marketing Review.
Research output: Contribution to journal › Review article › peer-review
Employee social media usage in the workplace: Internal marketing's new found friend
Sakka, G., Papasolomou, I., Thrassou, A. & Uzunboylu, N., 2021, In: Journal for Global Business Advancement. 14, 4, p. 541-567 27 p.
Research output: Contribution to journal › Review article › peer-review
Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success
Siachou, E., Papasolomou, I., Trichina, E. & Thrassou, A., 2021, (Accepted/In press) In: International Marketing Review.
Research output: Contribution to journal › Review article › peer-review
Postmodern approaches to business management and innovative notions for contextual adaptation – A review
Thrassou, A., Chebbi, H. & Uzunboylu, N., 2021, In: EuroMed Journal of Business. 16, 3, p. 261-273 13 p.
Research output: Contribution to journal › Review article › peer-review
2020

Ambidextrous Organizations in the Banking Sector: an Empirical Verification on Banks’ Performance and Conceptual Development
Campanella, F., Del Giudice, M., Thrassou, A. & Vrontis, D., 2020, In: International Journal of Human Resource Management. 31, 2, p. 272–302
Research output: Contribution to journal › Review article › peer-review
Cause-Related Marketing in International Business: Concept, Context and Practice, Ed. Introduction
Vrontis, D. & Thrassou, A., 2020, In: International Marketing Review. 37, 5, p. 793-801
Research output: Contribution to journal › Review article › peer-review
2019
Augmented reality in the tourism industry: A multi-stakeholder analysis of museums
Serravalle, F., Ferraris, A., Vrontis, D., Thrassou, A. & Christofi, M., 1 Oct 2019, In: Tourism Management Perspectives. 32, 100549.
Research output: Contribution to journal › Review article › peer-review
2017
The Agile Innovation Pendulum: A Strategic Marketing Multicultural Model for Family Businesses
Thrassou, A., Vrontis, D. & Bresciani, S., 25 Nov 2017, In: International Studies of Management and Organization. 48, 1, p. 105-120 16 p.
Research output: Contribution to journal › Review article › peer-review
2015
A value co-creation model for wine tourism
Festa, G., Vrontis, D., Thrassou, A. & Ciasullo, M. V., 2015, In: International Journal of Management Practice. 8, 3, p. 247-267 21 p.
Research output: Contribution to journal › Review article › peer-review
2014
Mobile marketing: A contemporary strategic perspective
Amirkhanpour, M., Vrontis, D. & Thrassou, A., 2014, In: International Journal of Technology Marketing. 9, 3, p. 270-287 18 p.
Research output: Contribution to journal › Review article › peer-review
2013
Football performance and strategic choices in Italy and beyond
Rossi, M., Thrassou, A. & Vrontis, D., Oct 2013, In: International Journal of Organizational Analysis. 21, 4, p. 546-564 19 p.
Research output: Contribution to journal › Review article › peer-review
2011
The renaissance of Commandaria: A strategic branding prescriptive analysis
Vrontis, D. & Thrassou, A., Nov 2011, In: Journal for Global Business Advancement. 4, 4, p. 302-316 15 p.
Research output: Contribution to journal › Review article › peer-review
2008
Internet marketing by SMEs: Towards enhanced competitiveness and internationalisation of professional services
Thrassou, A. & Vrontis, D., 2008, In: International Journal of Internet Marketing and Advertising. 4, 2-3, p. 241-261 21 p.
Research output: Contribution to journal › Review article › peer-review
2007
Adaptation vs. Standardization in international marketing – the country-of-origin effect
Vrontis, D. & Thrassou, A., 2007, In: Innovative Marketing. 3, 4, p. 7-20 14 p.
Research output: Contribution to journal › Review article › peer-review
2006
A small services firm marketing communications model for SME-dominated environments
Thrassou, A. & Vrontis, D., 1 Sept 2006, In: Journal of Marketing Communications. 12, 3, p. 183-202 20 p.
Research output: Contribution to journal › Review article › peer-review