Projects per year
Personal profile
Research interests
- Internal Marketing;
- Marketing and Management of Services;
- Marketing Communications (Advertising and Public Relations);
- Corporate Social Responsibility;
- Cause Related Marketing and Corporate Branding.
Education/Academic qualification
PhD, Management (Marketing), Keele University
… → 2000
Master, Master of Philosophy by Research (MPhil) Management (Marketing Public Relations) , Keele University
… → 1995
Master, Business Administration , Keele University
… → 1994
Bachelor, (HONS) in Business Studies , Philip’s College
… → 1993
External positions
Assistant Professor , Intercollege Limassol
2001 → 2004
Lecturer in Marketing , University of Chester
2000 → 2001
Lecturer in Marketing , Keele University
1996 → 2000
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Projects
- 1 Active
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FAB: Master's programme in Family Business Management
Papasolomou, I., Thrassou, A. & Kokkinaki, A.
15/11/20 → 14/11/23
Project: Other
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The requisite role of emotional intelligence in customer service in the retail banking sector
Al Khoury, G., Thrassou, A., Papasolomou, I. & Vrontis, D., 2022, (Accepted/In press) In: International Journal of Organizational Analysis.Research output: Contribution to journal › Article › peer-review
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Employee social media usage in the workplace: Internal marketing's new found friend
Sakka, G., Papasolomou, I., Thrassou, A. & Uzunboylu, N., 2021, In: Journal for Global Business Advancement. 14, 4, p. 541-567 27 p.Research output: Contribution to journal › Review article › peer-review
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Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry: a dual business and consumer perspective
Papadopoulou, M., Papasolomou, I. & Thrassou, A., 2021, (Accepted/In press) In: Competitiveness Review.Research output: Contribution to journal › Article › peer-review
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Identifying the driving factors for employee retention in mergers and acquisitions: An in-depth literature review analysis
Atoniou, N., Vrontis, D., Thrassou, A. & Papasolomou, I., 27 Apr 2021, Business Model Innovation: New Frontiers and Perspectives. Taylor and Francis Inc., p. 63-84 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success
Siachou, E., Papasolomou, I., Trichina, E. & Thrassou, A., 2021, (Accepted/In press) In: International Marketing Review.Research output: Contribution to journal › Review article › peer-review