Research output per year
Research output per year
Personal profile
Research interests
- Internal Marketing;
- Marketing and Management of Services;
- Marketing Communications (Advertising and Public Relations);
- Corporate Social Responsibility;
- Cause Related Marketing and Corporate Branding.
Education/Academic qualification
PhD, Keele University
… → 2000
Master, Keele University
… → 1995
Master, Keele University
… → 1994
Bachelor, Philip’s College
… → 1993
External positions
Assistant Professor , Intercollege Limassol
2001 → 2004
Lecturer in Marketing , University of Chester
2000 → 2001
Lecturer in Marketing , Keele University
1996 → 2000
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Identifying the driving factors for employee retention in mergers and acquisitions: An in-depth literature review analysis
Atoniou, N., Vrontis, D., Thrassou, A. & Papasolomou, I., 27 Apr 2021, Business Model Innovation: New Frontiers and Perspectives. Taylor and Francis Inc., p. 63-84 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Emotional Intelligence towards Customer Relationship Marketing: The Case of Retail Banking in Lebanon
Khoury, G. A., Thrassou, A. & Papasolomou, I., 2020, Handbook of Research on Contemporary Consumerism . Kaufmann, H. R. & Panni, M. F. A. K. (eds.). 2 ed. IGI Global, p. 263-285 361 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Employee retention during Cooperative banks' mergers and acquisitions
Antoniou, N., Vrontis, D., Thrassou, A. & Papasolomou, I., 2020, In: Journal for Global Business Advancement. 13, 1, p. 108-133 26 p.Research output: Contribution to journal › Article › peer-review
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Hello Brand. Let's Take A Selfie
Uzunboylu, N., Melanthiou, Y. & Papasolomou, I., 2020, In: Qualitative Market Research. 23, 1, p. 109-121Research output: Contribution to journal › Article › peer-review
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Social Media and Consumer Behaviour Towards Luxury Brands: An Exploratory Study in Cyprus
Yiangou, F., Papasolomou, I., Thrassou, A. & Vrontis, D., 2020, Handbook of Research on Contemporary Consumerism. Kaufmann, H. R. & Panni, A. K. (eds.). IGI Global Publishing, p. 242-262Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review