Projects per year
Personal profile
Research interests
- Internal Marketing;
- Marketing and Management of Services;
- Marketing Communications (Advertising and Public Relations);
- Corporate Social Responsibility;
- Cause Related Marketing and Corporate Branding.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Management (Marketing), Keele University
… → 2000
Master, Master of Philosophy by Research (MPhil) Management (Marketing Public Relations) , Keele University
… → 1995
Master, Business Administration , Keele University
… → 1994
Bachelor, (HONS) in Business Studies , Philip’s College
… → 1993
External positions
Assistant Professor , Intercollege Limassol
2001 → 2004
Lecturer in Marketing , University of Chester
2000 → 2001
Lecturer in Marketing , Keele University
1996 → 2000
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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FAB: Master's programme in Family Business Management
Papasolomou, I. (PI), Thrassou, A. (CoPI) & Kokkinaki, A. (CoPI)
15/11/20 → 12/10/24
Project: Other
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Exploring the impact of online co-creation on eudemonic well-being and sustainable fashion choices among Generation Z
Kokkinopoulou, E., Papasolomou, I., Porcu, L. & Vrontis, D., 2025, (Accepted/In press) In: EuroMed Journal of Business.Research output: Contribution to journal › Article › peer-review
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Co-creating Sustainable Buying Behavior Among Generation Z Consumers: The Role of Earned Media
Kokkinopoulou, E., Papasolomou, I., Vrontis, D. & Porcu, L., 2024, Marketing Solutions to the Challenges of a VUCA Environment - Proceedings of the 2023 GMA-GAMMA Joint Symposium, 2023. Zarkada, A. (ed.). Springer Nature, p. 123-143 21 p. (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Employee social media usage, workplace social capital and employee-driven innovation: finding the missing pieces of the puzzle
Sakka, G., Thrassou, A., Papasolomou, I., Stylianou, C. & Markou, C., 2024, In: Journal for International Business and Entrepreneurship Development. 16, 4, p. 450-469 20 p.Research output: Contribution to journal › Article › peer-review
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Hedonic and eudaimonic entertainment as facilitators of consumer brand engagement: a multiple mediation model for Netflix
Riskos, K., Dekoulou, P., Hatzithomas, L. & Papasolomou, I., 2024, (Accepted/In press) In: EuroMed Journal of Business.Research output: Contribution to journal › Article › peer-review
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The Growing Complexity of COBRAs: A Systematic Review
Uzunboylu, N., Vrontis, D., Melanthiou, Y. & Papasolomou, I., 2024, Marketing Solutions to the Challenges of a VUCA Environment - Proceedings of the 2023 GMA-GAMMA Joint Symposium, 2023. Zarkada, A. (ed.). Springer Nature, p. 103-122 20 p. (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review