Keyphrases
Cause-related Marketing
52%
Communication Mix
9%
Consumerism
25%
Corporate Branding
12%
Corporate Reputation
14%
Corporate Social Responsibility
34%
Corporate Social Responsibility Practice
10%
Critical Success Factors
14%
Customer Relationship
12%
Customer Service
8%
Cypriot
16%
Cyprus
100%
Design Methodology
18%
Economic Crisis
12%
Employee Development
21%
Family-owned
9%
Fashion Sector
9%
Fast Fashion
12%
Internal Communication
9%
Internal Corporate Social Responsibility
12%
Internal Marketing
65%
Internet Use
8%
Market Orientation
15%
Marketing Communication
23%
Marketing Media
12%
Marketing Practices
9%
Marketing Public Relations
31%
Modern Perspective
12%
Motivation
15%
Multinational Companies
9%
Postmodern
12%
Postmodern Approach
8%
Regional Competitiveness
12%
Retail Banks
30%
Sales Orientation
12%
Small to Medium Size Enterprises
15%
SMEs
10%
Social Media
25%
Social Responsibility
10%
South-East Asia
12%
Structured Interview
9%
Tripartite
12%
TV Advertising
12%
UK Banks
12%
UK Retail
38%
Whole Process
12%
Wine Industry
12%
Wine Sector
17%
Winery
11%
Workplace
8%
Social Sciences
Advertising Agency
6%
Case Study
11%
Cause Related Marketing
52%
Change Management
7%
Charity
7%
Competitive Advantage
7%
Conceptual Framework
9%
Consumer Attitude
14%
Consumer Behavior
9%
Consumerism
25%
Cooperative
6%
Corporate Entrepreneurship
6%
Corporate Reputation
14%
Corporate Social Responsibility
35%
Customer Loyalty
12%
Customer-Orientation
7%
Cyprus
91%
Differentiation Strategy
12%
Economic Recession
14%
Emotional Intelligence
6%
Environmental Conservation
6%
Family Business Case
6%
Fast Fashion
12%
Financial Services
15%
Higher Education
6%
Interactivity
6%
Internal Marketing
65%
Internet
6%
Internet Marketing
6%
Marketing Communication
37%
Palestine
6%
Personnel
16%
Positive Consumer
12%
Provenance
12%
Public Relations
38%
Sales
18%
Semi-Structured Interview
16%
Small and Medium-Sized Enterprise
6%
Small to Medium Enterprise
6%
Social Media Marketing
7%
Social Responsibility
12%
South East Asia
12%
Sport
8%
Sustainable Business
6%
Systematic Review
7%
Technological Change
6%
TV
12%
UK
52%
Volunteerism
6%
Wine Industry
8%
Economics, Econometrics and Finance
Brand Architecture
12%
Brand Name
6%
Business And Society
6%
Business People
6%
Case Research
6%
Charity
25%
Clothing Industry
6%
Community Participation
6%
Competitive Advantage
5%
Consumer Attitude
29%
Consumer Boycott
6%
Cooperative Bank
6%
Corporate Communication
6%
Corporate Objective
6%
Corporate Reputation
19%
Corporate Social Responsibility
70%
Critical Success Factor
13%
Customer Retention
17%
Dynamic Capabilities
6%
Economic Recession
12%
Employee Retention
6%
Environmental Sustainability
6%
False Pretense
6%
Family Business
6%
Financial Services
14%
Firm Value
12%
Green Marketing
17%
HR Marketing
52%
Industry
42%
Internet Marketing
15%
Intrapreneurship
6%
Marketing Communications
66%
Marketing Management
9%
Media Usage
6%
Nonprofit Organization
12%
Organizational Change
6%
Quality Management
6%
Relationship Marketing
5%
Small to Medium Enterprise
6%
SME
25%
Social Responsibility
22%
Social Trend
6%
Sustainable Consumption
8%
Takeover
6%
Textual Analysis
6%
Transnational Corporation
12%
Willingness to Pay
6%
Wine Industry
8%