19972019
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Research Output 1997 2019

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2017
2 Citations (Scopus)

The concept of "consumerism" from a consumer activist perspective

Papasolomou, I., 18 Jan 2017, Socio-Economic Perspectives on Consumer Engagement and Buying Behavior. IGI Global, p. 1-21 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumerism
Social responsibility
Societal marketing
Sustainable marketing
Green consumerism
2014

Consumerism: Some fundamental insights

Papasolomou, I., 31 Mar 2014, Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. IGI Global, p. 1-17 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumerism
Corporate Social Responsibility
Compulsive buying
Marketing
Sustainable marketing

Consumerism: Some fundamental insights

Papasolomou, I., 1 Dec 2014, Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications. IGI Global, Vol. 1-4. p. 325-341 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumerism
Corporate Social Responsibility
Compulsive buying
Marketing
Sustainable marketing
2012

Cause-related marketing: Doing good for your company and your cause

Papasolomou, I., 1 Jan 2012, The Ashgate Research Companion to Corporate Social Responsibility. Ashgate Publishing Ltd, p. 387-397 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)

Critical success factors of cause-related marketing

Papasolomou, I., 2012, Customer-Centric Marketing Strategies: Tools for Building Organizational Performance. IGI Global, p. 359-373 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Critical success factors
Cause-related marketing
Fads
Ad hoc
Stakeholders
2008
1 Citation (Scopus)

Cause-related marketing: Doing good for your company and your cause

Papasolomou, I., 2008, The Ashgate Research Companion to Corporate Social Responsibility. Ashgate Publishing Ltd, p. 387-397 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter