19972020

Research output per year

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Research Output

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2020

Social Media and Consumer Behaviour Towards Luxury Brands: An Exploratory Study in Cyprus

Yiangou, F., Papasolomou, I., Thrassou, A. & Vrontis, D., 2020, Handbook of Research on Contemporary Consumerism. Kaufmann, H. R. & Panni, A. K. (eds.). IGI Global Publishing, p. 242-262

Research output: Chapter in Book/Report/Conference proceedingChapter

2017

The concept of "consumerism" from a consumer activist perspective

Papasolomou, I., 18 Jan 2017, Socio-Economic Perspectives on Consumer Engagement and Buying Behavior. IGI Global, p. 1-21 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
2014

Consumerism: Some fundamental insights

Papasolomou, I., 31 Mar 2014, Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. IGI Global, p. 1-17 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumerism: Some fundamental insights

Papasolomou, I., 1 Dec 2014, Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications. IGI Global, Vol. 1-4. p. 325-341 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2012

Cause-related marketing: Doing good for your company and your cause

Papasolomou, I., 1 Jan 2012, The Ashgate Research Companion to Corporate Social Responsibility. Ashgate Publishing Ltd, p. 387-397 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Critical success factors of cause-related marketing

Papasolomou, I., 2012, Customer-Centric Marketing Strategies: Tools for Building Organizational Performance. IGI Global, p. 359-373 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)
2008

Cause-related marketing: Doing good for your company and your cause

Papasolomou, I., 2008, The Ashgate Research Companion to Corporate Social Responsibility. Ashgate Publishing Ltd, p. 387-397 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)