19972019
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Research Output 1997 2019

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Article
2019
2 Citations (Scopus)
Stakeholders
France
Organizational change
Corporate entrepreneurship
Change process
2018
2 Citations (Scopus)
Teaching
Education
Marketing
Personnel
Students
Cyprus
Employees
Corporate Social Responsibility
Small and medium-sized enterprises
Sufficiency
2 Citations (Scopus)

Strategic implications of Cyprus’ emerging oil and gas industry

Thrassou, A., Papasolomou, I. & Demetriou, M., 1 Jan 2018, (Accepted/In press) In : EuroMed Journal of Business.

Research output: Contribution to journalArticle

Oil and gas industry
Cyprus
Industry
Funding
Decision making
Football
Clubs
Spectator
Purchase decision
Willingness-to-pay
2016
1 Citation (Scopus)

Economic Crisis and its Impact on Promotion and Media in Cyprus

Papasolomou, I., Kitchen, P. J., Panopoulos, A. & Sabova, M., 2 Sep 2016, In : Journal of Promotion Management. 22, 5, p. 719-734 16 p.

Research output: Contribution to journalArticle

Cyprus
Marketing
Economic crisis
Communication
Empirical data
10 Citations (Scopus)

The relationship between wine sector and regional competitiveness

Viassone, M., Vrontis, D. & Papasolomou, I., 2016, In : Global Business and Economics Review. 18, 3-4, p. 259-276 18 p.

Research output: Contribution to journalArticle

2015

Fans’ Brand Commitment to Basketball Teams

Vrontis, D., Papasolomou, I. & Shuv-Ami, A., 2015, In : Journal of Customer Behaviour. 14, 4

Research output: Contribution to journalArticle

25 Citations (Scopus)

Innovation and cause-related marketing success: A conceptual framework and propositions

Christofi, M., Leonidou, E., Vrontis, D., Kitchen, P. & Papasolomou, I., 10 Aug 2015, In : Journal of Services Marketing. 29, 5, p. 354-366 13 p.

Research output: Contribution to journalArticle

Innovation
Conceptual framework
Cause-related marketing
Innovation theory
Factors
2014
2013
1 Citation (Scopus)

The accelerative and integrative use of marketing public relations in Cyprus

Papasolomou, I., Kitchen, P. J. & Panopoulos, A., Dec 2013, In : Public Relations Review. 39, 5, p. 578-580 3 p.

Research output: Contribution to journalArticle

Public relations
Cyprus
Marketing
marketing
campaign
2012
44 Citations (Scopus)

Social Media: Marketing Public Relations' New Best Friend

Papasolomou, I. & Melanthiou, Y., Jul 2012, In : Journal of Promotion Management. 18, 3, p. 319-328 10 p.

Research output: Contribution to journalArticle

Social media marketing
Public relations
World Wide Web
Social media
Marketing
2011
6 Citations (Scopus)

Cause related marketing: Developing a tripartite approach with BMW

Papasolomou, I. & Kitchen, P. J., Mar 2011, In : Corporate Reputation Review. 14, 1, p. 63-75 13 p.

Research output: Contribution to journalArticle

2010
59 Citations (Scopus)
Cause-related marketing
Corporate image
Marketing
Corporate Social Responsibility
Cyprus
2008
1 Citation (Scopus)

The impact of culture in TV advertising behaviour: an exploratory study in Southeast Asia

Vrontis, D., Susanti, A. & Papasolomou, I., 2008, In : Journal for Global Business Advancement. 1, 4, p. 422-432 11 p.

Research output: Contribution to journalArticle

Exploratory study
Multinational companies
South-East Asia
Asian countries
Standardization
2007
54 Citations (Scopus)
Corporate Social Responsibility
Empirical study
Stakeholders
Obligation
Information value
48 Citations (Scopus)

Brand and product building: The case of the Cyprus wine industry

Vrontis, D. & Papasolomou, I., 5 Jun 2007, In : Journal of Product & Brand Management. 16, 3, p. 159-167 9 p.

Research output: Contribution to journalArticle

Wine
Industry
Telephone
Marketing
Wine industry
2 Citations (Scopus)

Building Brand Values Through Internal Marketing

Vrontis, D. & Papasolomou, I., 2007, In : Strategic Direction. 23, 6, p. 8-9

Research output: Contribution to journalArticle

2006
93 Citations (Scopus)
Marketing
Industry
Internal marketing
Retail
Corporate branding
20 Citations (Scopus)

Can internal marketing be implemented within bureaucratic organisations?

Papasolomou, I., 2006, In : International Journal of Bank Marketing. 24, 3, p. 194-211 18 p.

Research output: Contribution to journalArticle

Internal marketing
Marketing
Empirical data
Marketing orientation
Customer orientation
2 Citations (Scopus)

CauseRelated Marketing in financial service organisations in Cyprus

Papasolomou, I. & Demetriou, M., 1 Mar 2006, In : Social Responsibility Journal. 2, 3-4, p. 273-281 9 p.

Research output: Contribution to journalArticle

financial service
Cyprus
reputation
marketing
corporation
2005
68 Citations (Scopus)

Corporate social responsibility: The way forward? Maybe not!: A preliminary study in Cyprus

Papasolomou-Doukakis, I., Krambia-Kapardis, M. & Katsioloudes, M., 2005, In : European Business Review. 17, 3, p. 263-279 17 p.

Research output: Contribution to journalArticle

Corporate Social Responsibility
Cyprus
Social responsibility
Employees
Obligation

The Use of Entry Methods in Identifying Multinational Companies

Vrontis, D. & Papasolomou, I., 2005, In : Review of Business. 26, 1, p. 13-20

Research output: Contribution to journalArticle

12 Citations (Scopus)

Visualizing the metaphor

Proctor, T., Proctor, S. & Papasolomou, I., Mar 2005, In : Journal of Marketing Communications. 11, 1, p. 55-72 18 p.

Research output: Contribution to journalArticle

2004
17 Citations (Scopus)

Can culture be changed? A study of internal marketing

Kelemen, M. & Papasolomou-Doukakis, I., Sep 2004, In : Service Industries Journal. 24, 5, p. 121-135 15 p.

Research output: Contribution to journalArticle

Marketing
Managers
Personnel
Internal marketing
Employees
14 Citations (Scopus)

Internal marketing in UK banks: Conceptual legitimacy or window dressing?

Papasolomou-Doukakis, I. & Kitchen, P. J., 1 Oct 2004, In : International Journal of Bank Marketing. 22, 6, p. 421-452 32 p.

Research output: Contribution to journalArticle

Window dressing
Internal marketing
Legitimacy
Employees
Industry
2003
56 Citations (Scopus)

Change management: The role of internal communication and employee development

Proctor, T. & Doukakis, I., 1 Dec 2003, In : Corporate Communications: An International Journal. 8, 4, p. 268-277 10 p.

Research output: Contribution to journalArticle

Change management
Internal communication
Employee development
Communication
Reorganization
2002
12 Citations (Scopus)

A post-modern perspective on advertisements and their analysis

Proctor, S., Proctor, T. & Papasolomou-Doukakis, I., 2002, In : Journal of Marketing Communications. 8, 1, p. 31-44 14 p.

Research output: Contribution to journalArticle

Critical discourse analysis
Imagery
Methodology
11 Citations (Scopus)
Internal marketing
Retail
Marketing orientation
Discrimination
Marketing communications
28 Citations (Scopus)
Customer relations
Employee development
Retail
Industry
Customer retention