19972019
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Research Output 1997 2019

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Review article
2005
2 Citations (Scopus)
social responsibility
reputation
Cyprus
bank
stakeholder
1997
5 Citations (Scopus)

Marketing public relations: Conceptual legitimacy or window dressing?

Kitchen, P. J. & Papasolomou, I. C., 1 Apr 1997, In : Marketing Intelligence & Planning. 15, 2, p. 71-84 14 p.

Research output: Contribution to journalReview article

Marketing
Legitimacy
Public relations
Window dressing
Marketing communications