Research output per year
Research output per year
Personal profile
Research interests
- Societal Marketing
- Social dynamics in Marketing
- Private sector’s contribution to the welfare of Society
- Corporate Social Responsibility and Cause Related Marketing and Business Ethics
Education/Academic qualification
PhD, Middlesex University
… → 2006
Master, RVB Maastricht School of Management
… → 1997
Master, RVB Maastricht School of Management
… → 1992
Master, Mediterranean Institute of Management
… → 1984
Bachelor, Degree College
… → 1983
External positions
Executive Board Member, Cyprus Anti-Cancer Society
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Dive into the research topics where Marlen Demetriou is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Coffee Culture Perceptions: A qualitative research study among the students of the University of Nicosia
Nicoletti Morphitou, R., Demetriou, M. & Morphitis, A., 2022, Proceedings of the 21st International Marketing Trends Conference, IMTC.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Support CY: The Re-active Social Responsiveness of the Bank of Cyprus after COVID 19 outbreak
Demetriou, M. & Nicoletti Morphitou, R., 2022, Proceedings of the 21st International Marketing Trends Conference, IMTC .Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Cause Related Marketing in Periods of Unprecedented Disasters
Demetriou, M., 2021, Proceedings of the 14th Annual Conference of the EUROMED Academy of Business.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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CRM-When Social Alliances of Corporations with Non-Profit Organizations benefit a whole Society
Demetriou, M., 2021, Proceedings of the 20th Annual Congress on Public and NonProfit Marketing.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Born Global: The Characteristics of an International Entrepreneur
Nicoletti Morphitou, R. & Demetriou, M., 2020, Proceedings of the 19th International Marketing Trends Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review