Research output per year
Research output per year
Personal profile
Research interests
- Societal Marketing
- Social dynamics in Marketing
- Private sector’s contribution to the welfare of Society
- Corporate Social Responsibility and Cause Related Marketing and Business Ethics
Education/Academic qualification
PhD, Middlesex University
… → 2006
Master, RVB Maastricht School of Management
… → 1997
Master, RVB Maastricht School of Management
… → 1992
Master, Mediterranean Institute of Management
… → 1984
Bachelor, Degree College
… → 1983
External positions
Executive Board Member, Cyprus Anti-Cancer Society
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Research output
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Born Global: The Characteristics of an International Entrepreneur
Nicoletti Morphitou, R. & Demetriou, M., 2020, Proceedings of the 19th International Marketing Trends Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Corporate Social Responsibility-The Day after the Financial Haircut’ in Cyprus
Demetriou, M., Ioannidou, M. & Nicoletti Morphitou, R., 2020, Proceedings of the 19th International Marketing Trends Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Reactive Social Responsiveness of companies in Cyprus after unprecedented economic, political and social disasters; a paradigm for companies in today’s COVID 19 outbreaks
Demetriou, M., Nicoletti Morphitou, R. & Ioannidou, M., 2020, Proceedings of the 19th International Congress on Public and Non Profit Marketing. On-line congress.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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The Impact and use of Social Media during students; university selection: The case of Cypriot University students applying at European Universities
Nicoletti Morphitou, R. & Demetriou, M., 2020, Proceedings of the 19th International Congress on Public and Non Profit Marketing.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Beyond teaching CSR and ethics in tertiary education: The case of the University of Nicosia, Cyprus (EU)
Demetriou, M., Thrassou, A. & Papasolomou, I., 1 Jan 2018, In: World Review of Entrepreneurship, Management and Sustainable Development. 14, 1-2, p. 97-122 26 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus)