Marlen Demetriou

Dr.

Research, Department of Management and MIS

Emaildemetriou.m@unic.ac.cy

Research output per year

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Personal profile

External positions

Executive Board Member, Cyprus Anti-Cancer Society

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17 Conference contribution
7 Article

Beyond teaching CSR and ethics in tertiary education: The case of the University of Nicosia, Cyprus (EU)
Demetriou, M., Thrassou, A. & Papasolomou, I., 1 Jan 2018, In : World Review of Entrepreneurship, Management and Sustainable Development. 14, 1-2, p. 97-122 26 p.
Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus)
Strategic implications of Cyprus’ emerging oil and gas industry
Thrassou, A., Papasolomou, I. & Demetriou, M., 1 Jan 2018, (Accepted/In press) In : EuroMed Journal of Business.
Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus)
Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing: A longitudinal study of consumers’ perceptions in Cyprus
Papasolomou, I. & Demetriou, M., 2011, 16th Corporate and Marketing Communications Conference: The New Knowledge Globalization Era: Future Trends Changing Corporate and Marketing Communications. Greece, p. 314-324
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Cause Related Marketing: Building the corporate image through long-term alliances with non-profit organisations
Demetriou, M. & Papasolomou, I., 2011, Proceedings of the10th International Congress of the International Association on Public and Nonprofit Marketing. Portugal
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Building the Corporate Reputation through Cause Related Marketing (CRM): The case of the corporate sector in Cyprus
Papasolomou, I. & Demetriou, M., 2010, Procedures of the 10th International Academic Seminar for Universities. China
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

External positions

Beyond teaching CSR and ethics in tertiary education: The case of the University of Nicosia, Cyprus (EU)

Strategic implications of Cyprus’ emerging oil and gas industry

Building corporate reputation through the use of Corporate Social Responsibility and Cause Related Marketing: A longitudinal study of consumers’ perceptions in Cyprus

Cause Related Marketing: Building the corporate image through long-term alliances with non-profit organisations

Building the Corporate Reputation through Cause Related Marketing (CRM): The case of the corporate sector in Cyprus