Personal profile
Research interests
- Societal Marketing
- Social dynamics in Marketing
- Private sector’s contribution to the welfare of Society
- Corporate Social Responsibility and Cause Related Marketing and Business Ethics
Education/Academic qualification
PhD, Professional Studies, Middlesex University
… → 2006
Master, MBA Accounting & Finance, RVB Maastricht School of Management
… → 1997
Master, MBA Marketing Management, RVB Maastricht School of Management
… → 1992
Master, Diploma in Management, Mediterranean Institute of Management
… → 1984
Bachelor, Business Administration, Degree College
… → 1983
External positions
Executive Board Member, Cyprus Anti-Cancer Society
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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The Impact of COVID-19 on Sustainability and CSR Activities: An Empirical Study Across Nine Sectors
Demetriou, M., Thrassou, A., Efthymiou, L. & Sahyoun, K., 2024, Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business. Palgrave Macmillan, p. 97-116 20 p. (Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business; vol. Part F1799).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Coffee Culture Perceptions: A qualitative research study among the students of the University of Nicosia
Nicoletti Morphitou, R., Demetriou, M. & Morphitis, A., 2022, Proceedings of the 21st International Marketing Trends Conference, IMTC.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Support CY: The Re-active Social Responsiveness of the Bank of Cyprus after COVID 19 outbreak
Demetriou, M. & Nicoletti Morphitou, R., 2022, Proceedings of the 21st International Marketing Trends Conference, IMTC .Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Cause Related Marketing in Periods of Unprecedented Disasters
Demetriou, M., 2021, Proceedings of the 14th Annual Conference of the EUROMED Academy of Business.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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CRM-When Social Alliances of Corporations with Non-Profit Organizations benefit a whole Society
Demetriou, M., 2021, Proceedings of the 20th Annual Congress on Public and NonProfit Marketing.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review