Personal profile
Research interests
Media Management, Strategic Marketing, Marketing Communications, Consumer Behavior, CSR
Education/Academic qualification
PhD, PhD in Media Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Projects
- 1 Finished
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ΝΑΥΣ: Αξιοποίηση Ναυτιλιακών Πληροφοριών στη Διαλειτουργικότητα Εφοδιαστικών Αλυσίδων Προμηθευτικής και Εξυπηρετησης της Κρουαζιέρας
Dekoulou, P. (PI), Efthymiou, L. (CoI) & Orphanidou, Y. (CoI)
1/01/19 → 20/10/21
Project: Other
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Ethical customer responsiveness in branded running events: a multiple mediation model for developing brand engagement
Dekoulou, P., Riskos, K., Tsigilis, N. & Papasolomou, I., 2025, (Accepted/In press) In: International Journal of Organizational Analysis.Research output: Contribution to journal › Article › peer-review
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Sustainable Marketing Activities and Brand Defense in the Greek Luxury Market: Exploring a Sequential Mediation Model Through Brand Trust and Brand Engagement
Dekoulou, P. E., Riskos, K. & Papasolomou, I., 2025, Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business. Palgrave Macmillan, p. 41-64 24 p. (Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business; vol. Part F977).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Creating an Innovative Vocational E-learning Model that Harnesses the Potential of Digital Cultural Heritage
Orphanidou, Y., Efthymiou, L. & Dekoulou, P., 2024, Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business. Palgrave Macmillan, p. 183-202 20 p. (Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business; vol. Part F3457).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Hedonic and eudaimonic entertainment as facilitators of consumer brand engagement: a multiple mediation model for Netflix
Riskos, K., Dekoulou, P., Hatzithomas, L. & Papasolomou, I., 2024, (Accepted/In press) In: EuroMed Journal of Business.Research output: Contribution to journal › Article › peer-review
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The Impact of CSR Initiatives on Non-profit Cultural Organizations’ Relationships with the Public
Dekoulou, P., Riskos, K. & Orphanidou, Y., 2024, Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business. Palgrave Macmillan, p. 53-73 21 p. (Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business; vol. Part F3324).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review