Projects per year
Personal profile
Research interests
- Marketing of Tertiary Education
- Customer Relationship Management
- Branding
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Master, MBA, Marketing Management, Netherlands Institute of Management
… → Sept 1992
Bachelor, B.Sc. Business Administration Major: Marketing, West Virginia University
… → Jul 1984
External positions
General Manager, Cyber Kids
Aug 2000 → Apr 2001
Lecturer, P.A. College
Feb 1989 → Jul 1990
Assistant to the General Manager, ED JOHNSON & Co Ltd.
Apr 1987 → Jan 1989
Sales Coordinator, SUNOTELS (Louis Hotels)
Jul 1984 → Feb 1987
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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INSTANT: INtelligent platform for providing STaffing ANd Training in the Hotel Industry
Efthymiou, L. (CoI), Panayiotou, G. (CoI), Orphanidou, Y. (CoI), Morphitou, R. (CoI) & Sapuric, S. (CoI)
1/06/20 → 31/07/23
Project: Other
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Coffee Culture Perceptions: A qualitative research study among the students of the University of Nicosia
Nicoletti Morphitou, R., Demetriou, M. & Morphitis, A., 2022, Proceedings of the 21st International Marketing Trends Conference, IMTC.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Support CY: The Re-active Social Responsiveness of the Bank of Cyprus after COVID 19 outbreak
Demetriou, M. & Nicoletti Morphitou, R., 2022, Proceedings of the 21st International Marketing Trends Conference, IMTC .Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Born Global: The Characteristics of an International Entrepreneur
Nicoletti Morphitou, R. & Demetriou, M., 2020, Proceedings of the 19th International Marketing Trends Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Corporate Social Responsibility-The Day after the Financial Haircut’ in Cyprus
Demetriou, M., Ioannidou, M. & Nicoletti Morphitou, R., 2020, Proceedings of the 19th International Marketing Trends Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Reactive Social Responsiveness of companies in Cyprus after unprecedented economic, political and social disasters; a paradigm for companies in today’s COVID 19 outbreaks
Demetriou, M., Nicoletti Morphitou, R. & Ioannidou, M., 2020, Proceedings of the 19th International Congress on Public and Non Profit Marketing. On-line congress.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review