Research output per year
Research output per year
Personal profile
Research interests
Interdisciplinary relationship between Identity, Management and Marketing, in particular:
- International Consumer Behavior; Branding
- Internationalization of SMEs/Entrepreneurship
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Bachelor, Marketing Controlling in Banking, University of Kempten
Award Date: 17 Dec 1985
PhD, The Influence of Identity on Marketing Education of Eastern German Entrepreneurs, The Manchester Metropolitan University
… → Jul 1997
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Factors influencing ethical behaviour in the workplace: the case of schools in Kuwait
Antonaras, A., Kaufmann, H. R., Bengoa, D. S., Konstantinidou, E., Memtsa, C. & Fraij, W. Z., 2023, In: Journal for Global Business Advancement. 16, 3, p. 413-439 27 p.Research output: Contribution to journal › Article › peer-review
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Business Under Crisis: Digital Transformation of Learning and Development
Walvadkar, J. R. & Kaufmann, H. R., 2022, Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business. Palgrave Macmillan, p. 175-200 26 p. (Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Inclusive Online Collaborative Learning Environments in Vocational Education
Kaufmann, H. R., Kurth, A., Shukla, S., Henning, T. & Schäffner, L., 2022, Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business. Palgrave Macmillan, p. 241-270 30 p. (Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Consumer engagement in social media platforms
Kaufmann, H. R. & Manarioti, A., 28 May 2021, Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. IGI Global, p. 480-501 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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A new love–hate scale for sports fans
Shuv-Ami, A., Toder Alon, A., Loureiro, S. M. C. & Kaufmann, H. R., 9 Apr 2020, In: International Journal of Sports Marketing and Sponsorship. 21, 3, p. 543-560 18 p.Research output: Contribution to journal › Article › peer-review