Research Output per year
Fingerprint Dive into the research topics where Rudiger Hans Kaufmann is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research Output
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, S. M. C. & Kaufmann, H. R., 2017, In : Baltic Journal of Management. 12, 2, p. 153-170 18 p.Research output: Contribution to journal › Article
6
Citations
(Scopus)
Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth
Loureiro, S. M. C., Gorgus, T. & Kaufmann, H. R., 2017, In : Online Information Review. 41, 7, p. 985-1005 21 p.Research output: Contribution to journal › Article
20
Citations
(Scopus)
The mediating effects of adaptive selling and commitment on the relationship between management control and sales performance
Altıntas, F., Kurtulmusoglu, F. B., Altintas, M. H., Kaufmann, H. R. & Alkibay, S., 2017, In : EuroMed Journal of Business. 12, 2, p. 221-240 20 p.Research output: Contribution to journal › Article
5
Citations
(Scopus)
Acquisition effects in private banking: Avoiding client losses
Finken, S. K., Kaufmann, H. R. & Bown, G. R., 2016, In : Journal for Global Business Advancement. 9, 2, p. 112-130 19 p.Research output: Contribution to journal › Article
Are There 'Honorable Merchants' in International Marketing Channels?
Spais, G. S. & Kaufmann, H. R., 1 May 2016, In : Thunderbird International Business Review. 58, 3, p. 199-211 13 p.Research output: Contribution to journal › Article