Rudiger Hans Kaufmann

1994 …2022

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Research interests

Interdisciplinary relationship between Identity, Management and Marketing, in particular:

  •  International Consumer Behavior; Branding
  •  Internationalization of SMEs/Entrepreneurship

Education/Academic qualification

Bachelor, University of Kempten

Award Date: 17 Dec 1985

PhD, The Manchester Metropolitan University

… → Jul 1997

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