Research Output per year
Fingerprint Dive into the research topics where Rudiger Hans Kaufmann is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
knowledge transfer
Social Sciences
Marketing
Engineering & Materials Science
multinational corporation
Social Sciences
Technology transfer
Engineering & Materials Science
Education
Engineering & Materials Science
marketing
Social Sciences
love
Social Sciences
Screening
Engineering & Materials Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2008 2017
5
Citations
(Scopus)
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, S. M. C. & Kaufmann, H. R., 2017, In : Baltic Journal of Management. 12, 2, p. 153-170 18 p.Research output: Contribution to journal › Article
Smartphones
Marketing
Macros
Industry
Managers
10
Citations
(Scopus)
Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth
Loureiro, S. M. C., Gorgus, T. & Kaufmann, H. R., 2017, In : Online Information Review. 41, 7, p. 985-1005 21 p.Research output: Contribution to journal › Article
love
Screening
electronics
Sampling
experience
3
Citations
(Scopus)
The mediating effects of adaptive selling and commitment on the relationship between management control and sales performance
Altıntas, F., Kurtulmusoglu, F. B., Altintas, M. H., Kaufmann, H. R. & Alkibay, S., 2017, In : EuroMed Journal of Business. 12, 2, p. 221-240 20 p.Research output: Contribution to journal › Article
Mediating effect
Sales performance
Relationship management
Adaptive selling
Management control
Acquisition effects in private banking: Avoiding client losses
Finken, S. K., Kaufmann, H. R. & Bown, G. R., 2016, In : Journal for Global Business Advancement. 9, 2, p. 112-130 19 p.Research output: Contribution to journal › Article
Banking
Credit crunch
Financial services
Consumer perceptions
Content analysis
Are There 'Honorable Merchants' in International Marketing Channels?
Spais, G. S. & Kaufmann, H. R., 1 May 2016, In : Thunderbird International Business Review. 58, 3, p. 199-211 13 p.Research output: Contribution to journal › Article
marketing
Merchants
International marketing
Marketing channels
manager