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Rudiger Hans Kaufmann

20082017

Research output per year

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Research Output

Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality

Loureiro, S. M. C. & Kaufmann, H. R., 2017, In : Baltic Journal of Management. 12, 2, p. 153-170 18 p.

Research output: Contribution to journal › Article

    • 6 Citations (Scopus)

    Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth

    Loureiro, S. M. C., Gorgus, T. & Kaufmann, H. R., 2017, In : Online Information Review. 41, 7, p. 985-1005 21 p.

    Research output: Contribution to journal › Article

    • 24 Citations (Scopus)

    The mediating effects of adaptive selling and commitment on the relationship between management control and sales performance

    Altıntas, F., Kurtulmusoglu, F. B., Altintas, M. H., Kaufmann, H. R. & Alkibay, S., 2017, In : EuroMed Journal of Business. 12, 2, p. 221-240 20 p.

    Research output: Contribution to journal › Article

    • 6 Citations (Scopus)

    Acquisition effects in private banking: Avoiding client losses

    Finken, S. K., Kaufmann, H. R. & Bown, G. R., 2016, In : Journal for Global Business Advancement. 9, 2, p. 112-130 19 p.

    Research output: Contribution to journal › Article

    • Are There 'Honorable Merchants' in International Marketing Channels?

    Spais, G. S. & Kaufmann, H. R., 1 May 2016, In : Thunderbird International Business Review. 58, 3, p. 199-211 13 p.

    Research output: Contribution to journal › Article