Rudiger Hans Kaufmann

Calculated based on number of publications stored in Pure and citations from Scopus
1994 …2022

Research activity per year

Personal profile

Research interests

Interdisciplinary relationship between Identity, Management and Marketing, in particular:

  •  International Consumer Behavior; Branding
  •  Internationalization of SMEs/Entrepreneurship

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Bachelor, Marketing Controlling in Banking, University of Kempten

Award Date: 17 Dec 1985

PhD, The Influence of Identity on Marketing Education of Eastern German Entrepreneurs, The Manchester Metropolitan University

… → Jul 1997

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