Personal profile
Research interests
Interdisciplinary relationship between Identity, Management and Marketing, in particular:
- International Consumer Behavior; Branding
- Internationalization of SMEs/Entrepreneurship
Education/Academic qualification
Bachelor, Marketing Controlling in Banking, University of Kempten
Award Date: 17 Dec 1985
PhD, The Influence of Identity on Marketing Education of Eastern German Entrepreneurs, The Manchester Metropolitan University
… → Jul 1997
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 2 Zero Hunger -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
B2B sustainable ecosystems as support the “three-legged stool” in emerging countries: SMEs’ stakeholder relations in Ardakan (Iran)
Nevi, G., Basile, G., Kaufmann, H. R. & Fotouhi Ardakani, M., 2025, (Accepted/In press) In: Kybernetes.Research output: Contribution to journal › Article › peer-review
-
Development and validation of a scale for integrating technology in virtual leadership: technological requirements of virtual leadership
Tirrel, H., Kaufmann, H. R. & Winnen, L., 2025, (Accepted/In press) In: EuroMed Journal of Business. p. 1-23 23 p.Research output: Contribution to journal › Article › peer-review
-
Staying connected: The crucial nexus of information and communication technology and trust when leading SME employees who work flexibly
Kaufmann, R. H., Winnen, I. & Henning, T., 2025, In: Journal of Organisational Studies and Innovation. 12, 1Research output: Contribution to journal › Article › peer-review
-
The role of global marketing strategies on the international performance of SMEs: current state and future research agenda
Mmadubuko, M., Sousa, C., Sadraei, R. & Kaufmann, H. R., 2025, (Accepted/In press) In: International Marketing Review. p. 1-30 30 p.Research output: Contribution to journal › Article › peer-review
-
A Comparative Analysis on the Impact of Culture, Norms and Attitudes on the Adoption of Eco-Friendly Transportation in Mannheim and Tokyo
Kaufmann, R. H. & E., B., 2024.Research output: Contribution to conference › Paper › peer-review