20072020
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Fingerprint Dive into the research topics where Yioula Melanthiou is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

consumption behavior Earth & Environmental Sciences
social network Earth & Environmental Sciences
loyalty Social Sciences
industry Earth & Environmental Sciences
tourist Social Sciences
stakeholder Earth & Environmental Sciences
social media Social Sciences
Cyprus Business & Economics

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Research Output 2007 2020

2 Citations (Scopus)
Stakeholders
France
Organizational change
Corporate entrepreneurship
Change process

Managing founder-based brand identity during succession

Casprini, E., Melanthiou, Y., Pucci, T. & Zanni, L., 1 Jan 2019, In : Journal of Brand Management.

Research output: Contribution to journalArticle

Brand identity
Family firms
Resources
Brand management
Resource-based view of the firm
2 Citations (Scopus)

The celebrity chef phenomenon: a (reflective) commentary

Zopiatis, A. & Melanthiou, Y., 11 Feb 2019, In : International Journal of Contemporary Hospitality Management. 31, 2, p. 538-556 19 p.

Research output: Contribution to journalReview article

advocacy
industry
television
literature review
stakeholder
Cyprus
Employees
Corporate Social Responsibility
Small and medium-sized enterprises
Sufficiency