Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Doctor of Philosophy, The University of Manchester
Jan 2005 → Jun 2009
Master, Master of Science (MSc) in Marketing, The University of Salford
Oct 1997 → Sept 1998
Bachelor, Bachelor of Business Administration (BA), European University
Oct 1993 → Jul 1997
External positions
Part-Time Lecturer (Marketing Principles), Open University of Cyprus
Sept 2015 → Jan 2016
Part-Time Lecturer (Consumer Behavior, Marketing of Energy Resources), Cyprus University of Technology
Sept 2011 → …
Part-Time Lecturer (Marketing Research) , Cyprus Productivity Centre
Jan 2009 → Jun 2011
Marketing Officer, Iris Gateway Satellite Services Ltd
May 2003 → Jan 2005
Marketing Consultant and Research Account Manager , GfK – Middle East Marketing Research Bureau (MEMRB)
Oct 1998 → Apr 2003
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The Growing Complexity of COBRAs: A Systematic Review
Uzunboylu, N., Vrontis, D., Melanthiou, Y. & Papasolomou, I., 2024, Marketing Solutions to the Challenges of a VUCA Environment - Proceedings of the 2023 GMA-GAMMA Joint Symposium, 2023. Zarkada, A. (ed.). Springer Nature, p. 103-122 20 p. (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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The Metaverse in an Era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA)
Melanthiou, Y. & Vasic, S., 2024, Marketing Solutions to the Challenges of a VUCA Environment - Proceedings of the 2023 GMA-GAMMA Joint Symposium, 2023. Zarkada, A. (ed.). Springer Nature, p. 147-161 15 p. (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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A nation brand development framework: the stakeholders’ perspective
Abdalmajid, J., Papasolomou, I., Vrontis, D., Melanthiou, Y., Thrassou, A. & Uzunboylu, N., 19 Oct 2023, In: Journal of Asia Business Studies. 17, 5, p. 992-1018 27 p.Research output: Contribution to journal › Article › peer-review
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Did we really need a pandemic to fast-track technology?
Papasolomou, I. & Melanthiou, Y., 2023, (Accepted/In press) In: Journal of Marketing Communications.Research output: Contribution to journal › Editorial › peer-review
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Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility
Garanti, Z., Igbudu, N., Popoola, T., Vrontis, D. & Melanthiou, Y., 2022, In: International Journal of Internet Marketing and Advertising. 17, 3-4, p. 370-393 24 p.Research output: Contribution to journal › Article › peer-review