Research output per year
Research output per year
Personal profile
Education/Academic qualification
PhD, The University of Manchester
Jan 2005 → Jun 2009
Master, The University of Salford
Oct 1997 → Sep 1998
Bachelor, European University
Oct 1993 → Jul 1997
External positions
Part-Time Lecturer (Marketing Principles), Open University of Cyprus
Sep 2015 → Jan 2016
Part-Time Lecturer (Consumer Behavior, Marketing of Energy Resources), Cyprus University of Technology
Sep 2011 → …
Part-Time Lecturer (Marketing Research) , Cyprus Productivity Centre
Jan 2009 → Jun 2011
Marketing Officer, Iris Gateway Satellite Services Ltd
May 2003 → Jan 2005
Marketing Consultant and Research Account Manager , GfK – Middle East Marketing Research Bureau (MEMRB)
Oct 1998 → Apr 2003
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Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis
Kartakoullis, N., Kriemades, T., Kariofyllas, C., Melanthiou, Y. & P. Sakas, D., 2021, Business Intelligence and Modelling: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship. Springer Proceedings on Business and Economics, p. 453 461 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Giving power to those having less power: NGOs, YouTube and virality
Avgeropoulou, A. & Melanthiou, Y., 2021, In: Journal for Global Business Advancement. 14, 4, p. 520-540 21 p.Research output: Contribution to journal › Article › peer-review
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Is tourism and hospitality education supporting sustainability?
Berjozkina, G. & Melanthiou, Y., 26 Oct 2021, In: Worldwide Hospitality and Tourism Themes. 13, 6, p. 744-753 10 p.Research output: Contribution to journal › Review article › peer-review
2 Citations (Scopus) -
Sustainable development as a business advantage in real estate
Gklezakou, E., Thrassou, A. & Melanthiou, Y., 27 Apr 2021, Business Model Innovation: New Frontiers and Perspectives. Taylor and Francis Inc., p. 132-147 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The influence of online and offline brand trust on consumer buying intention
Nosi, C., Pucci, T., Melanthiou, Y. & Zanni, L., 2021, (Accepted/In press) In: EuroMed Journal of Business.Research output: Contribution to journal › Article › peer-review