20062020

Research output per year

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Research Output

  • 13 Article
  • 4 Editorial
  • 2 Conference contribution
  • 2 Review article
2019
4 Citations (Scopus)

Managing founder-based brand identity during succession

Casprini, E., Melanthiou, Y., Pucci, T. & Zanni, L., 1 Jan 2019, In : Journal of Brand Management.

Research output: Contribution to journalArticle

1 Citation (Scopus)

The celebrity chef phenomenon: a (reflective) commentary

Zopiatis, A. & Melanthiou, Y., 11 Feb 2019, In : International Journal of Contemporary Hospitality Management. 31, 2, p. 538-556 19 p.

Research output: Contribution to journalReview article

3 Citations (Scopus)
2018
2017
3 Citations (Scopus)

Editorial

Melanthiou, Y., 2017, In : International Journal of Technology Marketing. 12, 2, p. 113-114 2 p.

Research output: Contribution to journalEditorial

2016
6 Citations (Scopus)

Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape

Zopiatis, A., Theocharous, A. L., Kosmas, P. C., Webster, C. & Melanthiou, Y., 1 Nov 2016, In : International Journal of Tourism Research. 18, 6, p. 579-590 12 p.

Research output: Contribution to journalArticle

Messages Not Getting Through: Societal Marketing to the Rescue

Melanthiou, Y., 3 Mar 2016, In : Journal of Promotion Management. 22, 2, p. 195-196 2 p.

Research output: Contribution to journalEditorial

2 Citations (Scopus)
2015

The Use of Social Network Sites as an E-Recruitment Tool

Melanthiou, Y., Pavlou, F. & Constantinou, E., 2 Jan 2015, In : Journal of Transnational Management. 20, 1, p. 31-49 19 p.

Research output: Contribution to journalArticle

32 Citations (Scopus)
2014
11 Citations (Scopus)

Success Through Innovation, Reputation, and Location

Melanthiou, Y., 2014, In : Journal of Promotion Management. 20, 4, p. 411-412 2 p.

Research output: Contribution to journalEditorial

3 Citations (Scopus)
2013

Airline industry consolidation and its effect on shareholder value

Evripidou, L. & Melanthiou, Y., 2013, In : Journal for Global Business Advancement. 6, 4, p. 318-330 13 p.

Research output: Contribution to journalArticle

2012

Marketing Communication of Brands and Products in the New Era

Melanthiou, Y., Jul 2012, In : Journal of Promotion Management. 18, 3, p. 275-277 3 p.

Research output: Contribution to journalEditorial

1 Citation (Scopus)

Social Media: Marketing Public Relations' New Best Friend

Papasolomou, I. & Melanthiou, Y., Jul 2012, In : Journal of Promotion Management. 18, 3, p. 319-328 10 p.

Research output: Contribution to journalArticle

52 Citations (Scopus)
2011

Assessing Website Effectiveness of Airline Companies

Vrontis, D. & Melanthiou, Y., 2011, In : International Journal of Online Marketing. 1, 1, p. 12-23

Research output: Contribution to journalArticle

2009

Understanding Students' Behaviour for Choice of Higher Education and its Influence on the Communication Efforts of Higher Education Institutions

Vrontis, D. & Melanthiou, Y., 23 Apr 2009, 14th International Conference on Corporate and Marketing Communications. Nicosia, Cyprus

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2007

A contemporary higher education student-choice model for developed countries

Vrontis, D., Thrassou, A. & Melanthiou, Y., Sep 2007, In : Journal of Business Research. 60, 9, p. 979-989 11 p.

Research output: Contribution to journalArticle

65 Citations (Scopus)
9 Citations (Scopus)
2006

A Contemporary Higher Education Student-Choice Model for the Developed Countries

Thrassou, A., Vrontis, D. & Melanthiou, Y., 3 Jan 2006, 1 st Academy of Marketing Symposium Marketing Higher Education. Nicosia, Cyprus

Research output: Chapter in Book/Report/Conference proceedingConference contribution