20072020
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Research Output 2007 2020

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Article
2019
2 Citations (Scopus)
Stakeholders
France
Organizational change
Corporate entrepreneurship
Change process

Managing founder-based brand identity during succession

Casprini, E., Melanthiou, Y., Pucci, T. & Zanni, L., 1 Jan 2019, In : Journal of Brand Management.

Research output: Contribution to journalArticle

Brand identity
Family firms
Resources
Brand management
Resource-based view of the firm
2018
Cyprus
Employees
Corporate Social Responsibility
Small and medium-sized enterprises
Sufficiency
2017
3 Citations (Scopus)
Branding
Higher education institutions
Market environment
Industry
Business practices
2016
4 Citations (Scopus)
consumption behavior
regression analysis
purchase
product
manager

Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape

Zopiatis, A., Theocharous, A. L., Kosmas, P. C., Webster, C. & Melanthiou, Y., 1 Nov 2016, In : International Journal of Tourism Research. 18, 6, p. 579-590 12 p.

Research output: Contribution to journalArticle

loyalty
tourist
industry
stakeholder
Industry
2015
30 Citations (Scopus)

The Use of Social Network Sites as an E-Recruitment Tool

Melanthiou, Y., Pavlou, F. & Constantinou, E., 2 Jan 2015, In : Journal of Transnational Management. 20, 1, p. 31-49 19 p.

Research output: Contribution to journalArticle

social network
social media
hiring
applicant
employee
2013

Airline industry consolidation and its effect on shareholder value

Evripidou, L. & Melanthiou, Y., 2013, In : Journal for Global Business Advancement. 6, 4, p. 318-330 13 p.

Research output: Contribution to journalArticle

Airline industry
Shareholder value
Abnormal returns
Consolidation
Horizontal mergers
2012
43 Citations (Scopus)

Social Media: Marketing Public Relations' New Best Friend

Papasolomou, I. & Melanthiou, Y., Jul 2012, In : Journal of Promotion Management. 18, 3, p. 319-328 10 p.

Research output: Contribution to journalArticle

Social media marketing
Public relations
World Wide Web
Social media
Marketing
2011

Assessing Website Effectiveness of Airline Companies

Vrontis, D. & Melanthiou, Y., 2011, In : International Journal of Online Marketing. 1, 1, p. 12-23

Research output: Contribution to journalArticle

2007
57 Citations (Scopus)

A contemporary higher education student-choice model for developed countries

Vrontis, D., Thrassou, A. & Melanthiou, Y., Sep 2007, In : Journal of Business Research. 60, 9, p. 979-989 11 p.

Research output: Contribution to journalArticle

Developed Countries
Students
Education
Marketing
Research
8 Citations (Scopus)
Hotels
Websites
Marketing
Communication
Industry