20072020
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Research Output 2007 2020

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Editorial
2017

Editorial

Melanthiou, Y., 2017, In : International Journal of Technology Marketing. 12, 2, p. 113-114 2 p.

Research output: Contribution to journalEditorial

2016
2 Citations (Scopus)

Messages Not Getting Through: Societal Marketing to the Rescue

Melanthiou, Y., 3 Mar 2016, In : Journal of Promotion Management. 22, 2, p. 195-196 2 p.

Research output: Contribution to journalEditorial

2014
3 Citations (Scopus)

Success Through Innovation, Reputation, and Location

Melanthiou, Y., 2014, In : Journal of Promotion Management. 20, 4, p. 411-412 2 p.

Research output: Contribution to journalEditorial

2012
1 Citation (Scopus)

Marketing Communication of Brands and Products in the New Era

Melanthiou, Y., Jul 2012, In : Journal of Promotion Management. 18, 3, p. 275-277 3 p.

Research output: Contribution to journalEditorial