A Case Study of Spanish SMEs Using the Intercultural Competence of 2nd Generation

Rudiger Hans Kaufmann, M Lerida, Claudio Vignali

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationThe 3rd International Customer Behavior and Retailing Research Conference- CIRCLE.
    Pages373- 390
    Publication statusPublished - 2006

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