| Original language | English |
|---|---|
| Title of host publication | The 3rd International Customer Behavior and Retailing Research Conference- CIRCLE. |
| Pages | 373- 390 |
| Publication status | Published - 2006 |
A Case Study of Spanish SMEs Using the Intercultural Competence of 2nd Generation
Rudiger Hans Kaufmann, M Lerida, Claudio Vignali
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review