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A cloud computing model for efficient marketing planning in tourism
George Mastorakis
, Nikolaos Trihas
,
Constandinos X. Mavromoustakis
, Emmanouil Perakakis
, Ioannis Kopanakis
Department of Computer Science
Hellenic Mediterranean University
Research output
:
Chapter in Book/Report/Conference proceeding
›
Chapter
›
peer-review
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Keyphrases
Tourism
100%
Marketing Planning
100%
Cloud Computing Model
100%
E-marketing
100%
Tourism Sector
66%
Potential Users
33%
Marketing Strategy
33%
Personalized Advertising
33%
Mobile Networks
33%
Individual Market
33%
Mobile Cloud
33%
Marketing Management
33%
Mobile Marketing
33%
Marketing Information
33%
User-friendly Interface
33%
Interactive Digital Television
33%
Purchasing Patterns
33%
Web Technologies
33%
Market Segment
33%
Customer Preference
33%
Data Design
33%
Hotel Marketing
33%
In-network Computing
33%
Customer Behavior
33%
Marketing Analysis
33%
Cloud Computing System
33%
Sector-based
33%
Targeting Potential
33%
Computer Science
Cloud Computing Model
100%
Tourism Sector
100%
Practical Implication
50%
Mobile Network
50%
Digital Television
50%
Friendly Interface
50%
Customer Behavior
50%
Cloud Computing System
50%
Internet Technology
50%
Customer Preference
50%
Social Sciences
Marketing Planning
100%
Tourism Sector
100%
Marketing Strategy
50%
Research Approach
50%
Economics, Econometrics and Finance
Marketing Management
100%
Digital Broadcast
100%
Direct Marketing
100%