A contemporary higher education student-choice model for developed countries

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    69 Citations (Scopus)

    Abstract

    This research proposes a contemporary higher education student-choice model for developed countries through a contingency methodological route. The research initially utilizes existing models, interrelating them and distilling the important parameters affecting student behavior, to develop an integrated preliminary generic higher education student-choice model. Subsequently, refinement and conceptual development of the preliminary model takes place through an extensive literature review of generic developed-country consumer behavior theories. These theories provide the practical and theoretical parameters that stipulate and regulate the environmental and behavioral context of developed-countries' student choice. They combine with the preliminary model to produce a contemporary higher education student-choice model for developed countries and to accordingly recommend a new higher-education-institutions' marketing direction and approach.

    Original languageEnglish
    Pages (from-to)979-989
    Number of pages11
    JournalJournal of Business Research
    Volume60
    Issue number9
    DOIs
    Publication statusPublished - Sep 2007

    Keywords

    • Consumer behavior
    • Developed countries
    • Higher education
    • Marketing
    • Student-choice model

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