A Contemporary Sport Sponsorship Effectiveness Model: Scale Development And Validation

Konstantinos Koronios; Panagiotis Dimitropoulos; A. Kriemadis; A. Papadopoulos; Alkis Thrassou

A Contemporary Sport Sponsorship Effectiveness Model: Scale Development And Validation

Konstantinos Koronios, Panagiotis Dimitropoulos, A. Kriemadis, A. Papadopoulos, Alkis Thrassou

University of Peloponnese

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 12th Annual Euromed Academy of Business (EMAB) Conference, Business Management Theories and Practices in a Dynamic Competitive Environment
Publication status	Published - 2019
Event	12th Annual Euromed Academy of Business Conference: Business Management Theories and Practices in a Dynamic Competitive Environment - Thessaloniki, Greece Duration: 18 Sept 2019 → 20 Sept 2019

Conference

Conference	12th Annual Euromed Academy of Business Conference
Abbreviated title	EMAB
Country/Territory	Greece
City	Thessaloniki
Period	18/09/19 → 20/09/19

Cite this

@inproceedings{65ffb0d3890e42ebb41aae0c8cc28c45,

title = "A Contemporary Sport Sponsorship Effectiveness Model: Scale Development And Validation",

author = "Konstantinos Koronios and Panagiotis Dimitropoulos and A. Kriemadis and A. Papadopoulos and Alkis Thrassou",

year = "2019",

language = "English",

booktitle = "Proceedings of the 12th Annual Euromed Academy of Business (EMAB) Conference, Business Management Theories and Practices in a Dynamic Competitive Environment",

note = "12th Annual Euromed Academy of Business Conference : Business Management Theories and Practices in a Dynamic Competitive Environment, EMAB ; Conference date: 18-09-2019 Through 20-09-2019",

}

Koronios, K, Dimitropoulos, P, Kriemadis, A, Papadopoulos, A & Thrassou, A 2019, A Contemporary Sport Sponsorship Effectiveness Model: Scale Development And Validation. in Proceedings of the 12th Annual Euromed Academy of Business (EMAB) Conference, Business Management Theories and Practices in a Dynamic Competitive Environment. 12th Annual Euromed Academy of Business Conference, Thessaloniki, Greece, 18/09/19.

A Contemporary Sport Sponsorship Effectiveness Model: Scale Development And Validation. / Koronios, Konstantinos; Dimitropoulos, Panagiotis; Kriemadis, A. et al.
Proceedings of the 12th Annual Euromed Academy of Business (EMAB) Conference, Business Management Theories and Practices in a Dynamic Competitive Environment. 2019.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - A Contemporary Sport Sponsorship Effectiveness Model

T2 - 12th Annual Euromed Academy of Business Conference

AU - Koronios, Konstantinos

AU - Dimitropoulos, Panagiotis

AU - Kriemadis, A.

AU - Papadopoulos, A.

AU - Thrassou, Alkis

PY - 2019

Y1 - 2019

M3 - Conference contribution

BT - Proceedings of the 12th Annual Euromed Academy of Business (EMAB) Conference, Business Management Theories and Practices in a Dynamic Competitive Environment

Y2 - 18 September 2019 through 20 September 2019

ER -