A Contemporary Sport Sponsorship Effectiveness Model: Scale Development And Validation

Konstantinos Koronios, Panagiotis Dimitropoulos, A. Kriemadis, A. Papadopoulos, Alkis Thrassou

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 12th Annual Euromed Academy of Business (EMAB) Conference, Business Management Theories and Practices in a Dynamic Competitive Environment
    Publication statusPublished - 2019
    Event12th Annual Euromed Academy of Business Conference: Business Management Theories and Practices in a Dynamic Competitive Environment - Thessaloniki, Greece
    Duration: 18 Sep 201920 Sep 2019

    Conference

    Conference12th Annual Euromed Academy of Business Conference
    Abbreviated titleEMAB
    Country/TerritoryGreece
    CityThessaloniki
    Period18/09/1920/09/19

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