A Critical Evaluation of Strategic Market Entry Theories and Practices:: the case of Hewlett-Packard

A Critical Evaluation of Strategic Market Entry Theories and Practices: the case of Hewlett-Packard

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	152-170
Journal	Journal of International Business and Entrepreneurship Development
Volume	3
Issue number	1/2
Publication status	Published - 2006

@article{61200ff6beb54501a10618f19ce3e239,

title = "A Critical Evaluation of Strategic Market Entry Theories and Practices:: the case of Hewlett-Packard",

author = "Demetris Vrontis and Alkis Thrassou",

year = "2006",

language = "English",

volume = "3",

pages = "152--170",

journal = "Journal of International Business and Entrepreneurship Development",

issn = "1549-9324",

publisher = "Inderscience Enterprises Ltd.",

number = "1/2",

}

TY - JOUR

T1 - A Critical Evaluation of Strategic Market Entry Theories and Practices:

T2 - the case of Hewlett-Packard

AU - Vrontis, Demetris

AU - Thrassou, Alkis

PY - 2006

Y1 - 2006

M3 - Article

SN - 1549-9324

VL - 3

SP - 152

EP - 170

JO - Journal of International Business and Entrepreneurship Development

JF - Journal of International Business and Entrepreneurship Development

IS - 1/2

ER -