A Framework For Analysing Convergence Between Online Brand Identity And Online Brand Image: The Museum’s Case

Monica Fait, Paola Scorrano, Amedeo Maizza, Alkis Thrassou

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)177-201
    JournalSinergie
    Volume35
    Issue number104
    DOIs
    Publication statusPublished - 2017

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