A Framework For Analysing Convergence Between Online Brand Identity And Online Brand Image: The Museum’s Case

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@article{849a5b75dff94a07b5eabd8cf6c05f90,

title = "A Framework For Analysing Convergence Between Online Brand Identity And Online Brand Image: The Museum{\textquoteright}s Case",

author = "Monica Fait and Paola Scorrano and Amedeo Maizza and Alkis Thrassou",

year = "2017",

doi = "DOI 10.7433/s104.2017.09",

language = "English",

volume = "35",

pages = "177--201",

journal = "Sinergie",

issn = "0393-5108",

publisher = "Fondazione Cueim",

number = "104",

}

TY - JOUR

T1 - A Framework For Analysing Convergence Between Online Brand Identity And Online Brand Image

T2 - The Museum’s Case

AU - Fait, Monica

AU - Scorrano, Paola

AU - Maizza, Amedeo

AU - Thrassou, Alkis

PY - 2017

Y1 - 2017

U2 - DOI 10.7433/s104.2017.09

DO - DOI 10.7433/s104.2017.09

M3 - Article

SN - 0393-5108

VL - 35

SP - 177

EP - 201

JO - Sinergie

JF - Sinergie

IS - 104

ER -