Abstract
Fuzzy Cognitive Map (FCM) is an efficient knowledge representation and reasoning method, which is based on human knowledge and experience. In this work, a FCM model is constructed to represent users' perceptions of satisfaction from Information Technology (IT) products, such as smart phones. A set of key factors, related with smart phone characteristics and functionalities, was first derived from the literature to construct the FCM model. Then, a questionnaire was disseminated to a number of randomly selected (current/potential) smart phone users. Users' preferences were converted into fuzzy numbers representing the degree of satisfaction, as it was expressed by individual users, from each corresponding factor. Strengths of causal relationships between factors were specified by calculating similarities/dissimilarities between these fuzzy numbers. The produced FCM indicates the smart phone functionalities and trade-offs which influence more the perceived user satisfaction.
Original language | English |
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Title of host publication | Proceedings of the 2012 16th Panhellenic Conference on Informatics, PCI 2012 |
Pages | 156-161 |
Number of pages | 6 |
DOIs | |
Publication status | Published - 2012 |
Event | 2012 16th Panhellenic Conference on Informatics, PCI 2012 - Piraeus, Greece Duration: 5 Oct 2012 → 7 Oct 2012 |
Other
Other | 2012 16th Panhellenic Conference on Informatics, PCI 2012 |
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Country/Territory | Greece |
City | Piraeus |
Period | 5/10/12 → 7/10/12 |
Keywords
- Fuzzy Cognitive Maps
- smartphones
- user satisfaction from IT products