A lifestyle-based approach for delivering personalized advertisements in digital interactive television

Keyphrases

• Personalized Advertising 100%
• Digital Interactive Television 100%
• Nearest Neighborhood 50%
• User Interest 50%
• Evaluation Method 50%
• Programme Choice 50%
• User Modeling 50%
• Evaluation Model 50%
• Preference Data 50%
• Television Programs 50%
• Interaction-based 50%
• Traditional Marketing 50%
• User-centric 50%
• Machine Learning Algorithms 50%
• Lifestyle Segmentation 50%

Computer Science

• Interactive Television 100%
• Laboratory Experiment 50%
• Preference Data 50%
• Theoretical Basis 50%
• Machine Learning Algorithm 50%
• User Modeling 50%
• Evaluation Methodology 50%