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A nation brand development framework: the stakeholders’ perspective
Jilan Abdalmajid
,
Ioanna Papasolomou
,
Demetris Vrontis
, Yioula Melanthiou
,
Alkis Thrassou
, Naziyet Uzunboylu
Department of Management
Department of Public Communication
Cyprus University of Technology
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Computer Science
Empirical Research
100%
Practical Implication
100%
Collected Data
100%
Exploratory Study
100%
Government Official
100%
Theoretical Approach
100%
Key Stakeholder
100%
Development Framework
100%
Business Person
100%
Keyphrases
Brand Development
100%
Development Framework
100%
Stakeholder Perspectives
100%
Nation Branding
100%
Palestine
28%
Design Methodology
14%
Politicians
14%
Business Academics
14%
Multi-perspective Approach
14%
Businessmen
14%
Government Officials
14%
Social Sciences
Palestine
100%
Empirical Research
50%
Conceptual Framework
50%
Economics, Econometrics and Finance
Business People
100%