A New Symbiotic Model for the Business Consumer Relationship and Communication

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication2nd Workshop On Relationship Marketing, The Future Of Relationship Marketing, The European Institute for Advanced Studies in Management (Eiasm)
    Place of PublicationBelgium
    Publication statusPublished - 4 Oct 2005

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