A Paradigm Shift for Consumerism

Hans Rüdiger Kaufmann, Mohammad Fateh Ali Khan Panni, Demetris Vrontis

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

The introductory chapter of the book illustrates the structure of the book with the overall parts and the chapters in each part. This introductory chapter brings forward the historical development of the topic and the background of the book along with some contemporary and groundbreaking literatures and books on the topic. The chapter also portrays how this book is going to contribute to the knowledge stream by discussing Kuhn’s Paradigm Cycle. The chapter finally depicts the major new and emerging areas that the book is contributing to the literature.

Original languageEnglish
Title of host publicationThe Palgrave Handbook of Consumerism Issues in the Apparel Industry
PublisherSpringer Nature
Pages3-20
Number of pages18
ISBN (Electronic)9783031599521
ISBN (Print)9783031599514
DOIs
Publication statusPublished - 1 Jan 2024

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