A Preliminary Strategic Marketing Framework for New Product Development

Demetris Vrontis, Alkis Thrassou, Hela Chebbi, Dorra Yahiaoui

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication4 th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era
Place of Publication Crete, Greece
Pages1854-1875
Publication statusPublished - 20 Oct 2011

Cite this

Vrontis, D., Thrassou, A., Chebbi, H., & Yahiaoui, D. (2011). A Preliminary Strategic Marketing Framework for New Product Development. In 4 th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era (pp. 1854-1875).