A Preliminary Strategic Marketing Framework for New Product Development

Demetris Vrontis, Alkis Thrassou, Hela Chebbi, Dorra Yahiaoui

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publication4 th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era
    Place of Publication Crete, Greece
    Publication statusPublished - 20 Oct 2011

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