A Preliminary Strategic Marketing Framework for New Product Development

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	4 th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era
Place of Publication	Crete, Greece
Pages	1854-1875
Publication status	Published - 20 Oct 2011

Cite this

@inproceedings{54e31bf929464ee78848af7e2820226f,

title = "A Preliminary Strategic Marketing Framework for New Product Development",

author = "Demetris Vrontis and Alkis Thrassou and Hela Chebbi and Dorra Yahiaoui",

year = "2011",

month = oct,

day = "20",

language = "English",

isbn = "978-9963-711-01-7",

pages = "1854--1875",

booktitle = "4 th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era",

}

A Preliminary Strategic Marketing Framework for New Product Development. / Vrontis, Demetris ; Thrassou, Alkis; Chebbi, Hela et al.
4 th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era. Crete, Greece, 2011. p. 1854-1875.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - A Preliminary Strategic Marketing Framework for New Product Development

AU - Vrontis, Demetris

AU - Thrassou, Alkis

AU - Chebbi, Hela

AU - Yahiaoui, Dorra

PY - 2011/10/20

Y1 - 2011/10/20

M3 - Conference contribution

SN - 978-9963-711-01-7

SP - 1854

EP - 1875

BT - 4 th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era

CY - Crete, Greece

ER -