A Preliminary Strategic Marketing Framework for New Product Development

Alkis Thrassou, Demetris Vrontis, Hela Chebbi, Dorra Yahiaoui

    Research output: Contribution to journalArticlepeer-review

    30 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'A Preliminary Strategic Marketing Framework for New Product Development'. Together they form a unique fingerprint.

    Business & Economics

    Earth & Environmental Sciences

    Social Sciences