Abstract
Football is a sport with an unswerving influence on every aspect of our lives, which has turned out to be increasingly commercial. The football industry is becoming more prosperous, operating in a dynamic business environment, dealing with a large number of stakeholders. For football to operate efficiently, these stakeholders need to be recognised and valued. The aim of the research is to perform a qualitative value-based strategic stakeholder analysis in the football industry of Cyprus through the individual club perspective and to build a systemic framework of club benefits for its strategic business development.
| Original language | English |
|---|---|
| Title of host publication | Ph.D. Colloquium, University of Nicosia |
| Pages | 1-7 |
| Publication status | Published - 2019 |
Keywords
- Football industry
- Stakeholder analysis
- Value-based analysis