| Original language | English |
|---|---|
| Title of host publication | The European Institute of Retailing and Services Studies (EIRASS) |
| Place of Publication | Prague, Czech Republic |
| Publication status | Published - 10 Jul 2004 |
A Questionnaire Survey in the UK: Examining Global Companies’ Marketing Approach
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review