Abstract
Football has long transcended its state of being as a sport or activity, to evolve into a business that supports a complex and dynamic multi-billion industry. Never having lost its original identity, nonetheless, it still bears massive influence, far beyond the economic one, at the social and cultural levels, affecting and being affected by a multitude of stakeholders Inexorably, this phenomenon of multi-stakeholder envelopment, entails a wide set of challenges, risks and considerations for football clubs that need to develop the requisite strategies that identify, interrelate and, ultimately, balance the value exchanges involved towards a business and socially sustainable future
Original language | English |
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Title of host publication | 14th Annual Conference of the EuroMed Academy of Business, EuroMed Institute |
Pages | 1030-1034 |
Publication status | Published - 2021 |
Keywords
- football industry
- Cyprus football
- Stakeholder theory
- Football stakeholders’ value
- Value-based analysis
- Stakeholders’ synergies
- Strategic development