A value co-creation model for wine tourism

Giuseppe Festa, Demetris Vrontis, Alkis Thrassou, Maria V. Ciasullo

Research output: Contribution to journalReview articlepeer-review

32 Citations (Scopus)


In spite their significant wine heritage, even major wine-producing countries still lack a corresponding systemic vision. This research highlights the possible contribution of a relational perspective on the management of wine tourism systems, underlining the necessity for the development of chains, networks, constellations, flows, and service(s). Specifically, the research develops a scientific framework supportive of the relational perspective on wine tourism to aid all major stakeholders in understanding, designing, and developing a wine tourism structured system based on service-dominant logic. The research is based on a speculative analysis of relational governance in wine tourism, and develops a theoretical framework of the relational context of wine tourism. The research is further supported by a field investigation focusing on the Campania Region (Italy); and a case study that enhances the understanding of the subject and indicates the potential implications of the framework, as well as its practical and theoretical applications.

Original languageEnglish
Pages (from-to)247-267
Number of pages21
JournalInternational Journal of Management Practice
Issue number3
Publication statusPublished - 2015


  • Business relational view
  • Destination management
  • Relational context
  • Service dominant logic
  • Service science
  • System-making
  • Value co-creation
  • Wine tourism


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