Original language | English |
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Title of host publication | Strategic Marketing and Retail Thought |
Editors | Claudio Vignali, Demetris Vrontis, Tihomir Vranešević |
Place of Publication | Zagreb |
Publisher | Accent |
Pages | 19-39 |
ISBN (Print) | 978-953-99762-6-0 |
Publication status | Published - 2008 |
Academic Modelling
Demetris Vrontis, Timohir Vranesevic, Claudio Vignali
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review