| Original language | English |
|---|---|
| Title of host publication | European Applied Research Conference (E ABR) |
| Place of Publication | Venice, Italy |
| Publication status | Published - 9 Jun 2003 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Adaptation or Standardisation? The AdaptStand Model- The Creation of a New Approach in International Marketing
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review