TY - JOUR
T1 - Adoption behaviour differences for mobile data services
T2 - M-internet vs. m-portals
AU - Kourouthanassis, Panos E.
AU - Giaglis, George M.
AU - Karaiskos, Dimitrios
AU - Zamani, Efpraxia
PY - 2014
Y1 - 2014
N2 - This study attempts to investigate the potential differences among individual adoption patterns between mobile portal and mobile internet services usage. A theoretical model that reflects six unique predominant factors of IS usage is developed and is empirically tested using data collected from mobile data services (MDSs) users (116 mobile internet users and 178 mobile portal users). The results indicate that there are differences among the adoption behaviour of mobile portal users and mobile internet users. Specifically, mobile internet use is likely to be driven by utilitarian expectations and the perceived usefulness of accessing the web through this alternative medium. Conversely, mobile portals use is likely to be dependent on the users' personal innovativeness and is not significantly affected by the utility of the mobile service itself. Moreover, we find indirect effects of performance expectancy, facilitating conditions and social influence to the behavioural intention to use mobile internet.
AB - This study attempts to investigate the potential differences among individual adoption patterns between mobile portal and mobile internet services usage. A theoretical model that reflects six unique predominant factors of IS usage is developed and is empirically tested using data collected from mobile data services (MDSs) users (116 mobile internet users and 178 mobile portal users). The results indicate that there are differences among the adoption behaviour of mobile portal users and mobile internet users. Specifically, mobile internet use is likely to be driven by utilitarian expectations and the perceived usefulness of accessing the web through this alternative medium. Conversely, mobile portals use is likely to be dependent on the users' personal innovativeness and is not significantly affected by the utility of the mobile service itself. Moreover, we find indirect effects of performance expectancy, facilitating conditions and social influence to the behavioural intention to use mobile internet.
KW - Mobile communication
KW - Mobile data services adoption
KW - Mobile internet
KW - Mobile portals
UR - http://www.scopus.com/inward/record.url?scp=84901595351&partnerID=8YFLogxK
U2 - 10.1504/IJMC.2014.061459
DO - 10.1504/IJMC.2014.061459
M3 - Article
AN - SCOPUS:84901595351
SN - 1470-949X
VL - 12
SP - 207
EP - 228
JO - International Journal of Mobile Communications
JF - International Journal of Mobile Communications
IS - 3
ER -