TY - JOUR
T1 - Adoption of Digital Technologies by SMEs for Sustainability and Value Creation
T2 - Moderating Role of Entrepreneurial Orientation
AU - Vrontis, Demetris
AU - Chaudhuri, Ranjan
AU - Chatterjee, Sheshadri
N1 - Publisher Copyright:
© 2022 by the authors. Licensee MDPI, Basel, Switzerland.
PY - 2022/7/1
Y1 - 2022/7/1
N2 - Digital business transformation is considered an effective business strategy that appears to have gained attention since the enterprises are challenged to continuously improve their business practices as well as capabilities. The use of digital technologies could reduce the influence of external crises and could introduce massive changes in business operations by providing better business models. Moreover, adopting digital technology can influence both economic sustainability and social value of enterprises and can improve regional socio-economic conditions. There are few recent studies on how technology can empower enterprises at different phases of growth and sustainability; furthermore, very few studies are available that determine how adopting different modern digital technologies can create value for small and medium enterprises (SMEs). Therefore, this study aims to close this gap and investigate the moderating role of entrepreneurial orientation. With the support of resource-based view (RBV) and dynamic capability view (DCV) theories, along with a literature review, a theoretical model has been developed. It was then validated using the PLS-SEM technique considering 319 respondents who are SME employees in India. The findings show that adopting digital technologies has a significant impact on the creation of economic sustainability and social value for SMEs. The study also found a significant moderating impact of entrepreneurial orientation on the relationship between social and economic value creation and SME performance.
AB - Digital business transformation is considered an effective business strategy that appears to have gained attention since the enterprises are challenged to continuously improve their business practices as well as capabilities. The use of digital technologies could reduce the influence of external crises and could introduce massive changes in business operations by providing better business models. Moreover, adopting digital technology can influence both economic sustainability and social value of enterprises and can improve regional socio-economic conditions. There are few recent studies on how technology can empower enterprises at different phases of growth and sustainability; furthermore, very few studies are available that determine how adopting different modern digital technologies can create value for small and medium enterprises (SMEs). Therefore, this study aims to close this gap and investigate the moderating role of entrepreneurial orientation. With the support of resource-based view (RBV) and dynamic capability view (DCV) theories, along with a literature review, a theoretical model has been developed. It was then validated using the PLS-SEM technique considering 319 respondents who are SME employees in India. The findings show that adopting digital technologies has a significant impact on the creation of economic sustainability and social value for SMEs. The study also found a significant moderating impact of entrepreneurial orientation on the relationship between social and economic value creation and SME performance.
KW - digital technology
KW - economic and social sustainability
KW - entrepreneurial orientation
KW - entrepreneurship
KW - SME performance
UR - http://www.scopus.com/inward/record.url?scp=85133597551&partnerID=8YFLogxK
U2 - 10.3390/su14137949
DO - 10.3390/su14137949
M3 - Article
AN - SCOPUS:85133597551
VL - 14
JO - Sustainability (Switzerland)
JF - Sustainability (Switzerland)
SN - 2071-1050
IS - 13
M1 - 7949
ER -