Advertising Analysis: What are TV advertisements really try to tell us? A postmodern perspective

Stella Proctor, Ioanna Papasolomou, Tony Proctor

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Annual Conference 2001
    Subtitle of host publicationA Marketing Odyssey
    Publication statusPublished - 2001
    EventAcademy of Marketing Annual Conference 2001: A Marketing Odyssey -
    Duration: 2 Jul 20014 Jul 2001


    ConferenceAcademy of Marketing Annual Conference 2001

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