Affective and social determinants of mobile data services adoption

Dimitrios C. Karaiskos, Dimitris A. Drossos, Alexandros S. Tsiaousis, George M. Giaglis, Konstantinos G. Fouskas

    Research output: Contribution to journalArticlepeer-review

    29 Citations (Scopus)


    Technology acceptance theories predict user intentions to use services tailored for organisational needs. However, in this paper, we postulate that the aforementioned theories do not apply when investigating intentions towards the use of mobile data services (MDS), as the latter encompasses supplementary characteristics, such as fun and enjoyment, which are not taken into account under available models of user acceptance. The incorporation of the affective dimension is proposed by reintroducing the Triandis theory of human behaviour to the MDS domain. A web-based survey (N=219) was conducted to investigate our research hypotheses and validate our model of MDS usage intention. Results showed that the MDS usage intention can be predicted by cognitive and affective factors under the lens of social influences. Additionally, the main antecedents of MDS actual use are perceived usefulness, perceived value and intention to use MDS.

    Original languageEnglish
    Pages (from-to)209-219
    Number of pages11
    JournalBehaviour and Information Technology
    Issue number3
    Publication statusPublished - 1 Mar 2012


    • mobile data services
    • social determinants
    • technology acceptance
    • Triandis theory


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